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Changchang Liu
Changchang Liu

Changchang Liu

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From Design problem statements — what they are and how to frame them by Jordan DeVos

…lthough these are still valid definitions of a problem. For designers and creative problem solving, a problem is an unmet need that, if met, can satisfy the user’s purpose.

From Design problem statements — what they are and how to frame them by Jordan DeVos

Ford’s customers thought they needed a faster version of what they already had. But Ford understood their deeper purpose: to get from one place to another faster. This distinction helped him avoid simply engineering a faster horse and instead opened the doors to …

From Design problem statements — what they are and how to frame them by Jordan DeVos

Inventor of the automobile, Henry Ford, knew about this layer of desire when he famously said, “If I had asked people what they wanted, they would have said faster horses.” He knew that the unwelcome matter at hand was that horses were too slow. But this wasn’t really the…

Claps from Changchang Liu

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The A+R model

Mattia Astorino

Hey, can you ‘do the UX’ for us?

Fabricio Teixeira

Crafting Smarter Interfaces with Anticipatory Design

Ido Lechner