…he process or even worse, a half-ass the job as if research is a checkbox that needs to be checked. If you are working on a solution for a stigmatized community, the stakes are most likely too high for you not to invest a lot of time and thought into testing your assumptions and conducting user research — continuously.
…n addressing stigmatized communities, it is important to remember that we are designing for access. We are trying to lower emotive barriers to address a pain point. An effective way of doing this is to use the framing effect to completely reframe the issue as something analogous to gain access.