When it comes to good writing, no matter what type or genre, the most important aspect is being remembered. People read thousands upon thousands of words per day, through text messages, twitter and other forms of media. What defines good writing is writing that sticks out, pierces someone’s thoughts, and ultimately has staying power.
The best way to achieve this enshrinement is through purpose and meaning in writing. With writing topics being an infinite medium, the goal of deriving your writing with purpose might be more difficult for some topics as opposed to others. Infusing an article about a new stoplight at the street corner with passion and purpose could seem like a steep task at first.
That is why great writing, no matter the type will find a way to bring about an emotion from the reader. Good writing should become the catalyst for emotions, these emotions will give the piece purpose, which will, in the end, lead to the writing being remembered by the reader.
The emotion could range from anger, love, hate, compassion and anything in-between. Even if one is reporting the plain facts for a simple news story, word choice, tone, mood can still give those words emotion.
Humor is another great tool employed in good writing. In most cases when used appropriately, it brings about happiness, joy and other positive feelings.
When telling a story, this aspect is even more vital. Everyone knows friends who are fantastic story tellers, just the way that they recall the events is entertaining and indelible. These storytelling skills can be transferred into writing with the same techniques.
The structure and logistic layout of good writing can be subjective in a sense, however, the main similarity in all great writing is being memorable. Emotions, feelings and purpose infused in the words you write are what make it enduring. No good writing is forgotten.