A Simple Time Tested Method for Building A Mammoth Email List

Chanti Zak
Aug 16, 2017 · 5 min read

How does list building feel for you?

A. Hard, uncomfortable, like a constant struggle.

B. Total breeze, I ❤ list building and everything I do works wonders.

C. Meh, I don’t really pay much attention to it.

D. Confusing, I think I’m doing the right thing and then it doesn’t really work as well as I’d like.

If you answered anything other than option B, you’re in the right place. Option B people, shush, you’re like .0003% of the online business community and we all secretly plot against you… JK, you can keep reading too because this technique can help even you.

Another question for you friendly folks.

What comes to mind when you think of quizzes?

A. Buzzfeed

B. Silly magazines

C. Lead generation and a viable tool to build my business

D. A wonderful way to waste time and show the world that my spirit animal is a rainbow cougar.

Quizzes are more than just a fun way to pass the time.

They’re incredibly valuable for attracting new leads.

A quick brief on WHY list building is important if you run an online business

He who shall not be named had no opt-in form on his website, but millions of fans on Facebook and Instagram.

This dude is famous. He’s got TV shows, books, courses, products, everything most of us can only dream of having. But he clearly doesn’t have one key thing: a viable way to market his stuff online. Kinda important if you ask me.

One look at the interaction his social media channels were generating and it was clear, his social media marketing efforts are only reaching about 1–5% of the 1.5 million people who follow him.

Imagine if he had that many email subscribers. Imagine being in 1.5 million inboxes with a message of health, deliciousness, and the occasional sales pitch. This man is sitting on a giant chest filled with treasure whose value he doesn’t understand.

Email marketing is the only way we can measure how effective our marketing efforts are. It’s the only way to make sure the people who want to see and read what we’re sharing, can.

If you don’t believe me, just take a looksy at these marketing statistics…

I could go on but stats don’t tell the whole story.

Why quizzes convert and how to make them work for your business

But seriously, there is data to suggest why people enjoy learning more about themselves and subsequently sharing their results with others. We all want to understand ourselves better and be understood — sounds easy, but real life proves it to be a never ending conquest.

Steven Myers, Professor of Psychology at Roosevelt University explains our obsession with quizzes “People ask three questions when making sense of their lives: Who am I? Who do others think I am? And who do I want to be?”

Quizzes are a perfect vehicle to deepen our self-awareness and have a little fun at the same time.

How the data quizzes generate can help you refine your marketing message and reach new clients and customers

But hey, it’s not always easy to get the answers you want. And it’s not always easy to ask the questions that need asking. You’ve got to extend beyond this surface level comfort zone and dive right into the vulnerable aspects of your humanity.

It’s impossible to grow a business without asking questions. The answers are the fuel to your marketing fire. The juice for your thirsty content gulping toddlers (I have a 3-year-old so excuse my overuse of this analogy).

Quizzes make asking those questions easy. They make categorizing your audience in terms of their desires, simple. Knowing how to talk to your audience’s needs and desires is the difference between copy that converts and copy that falls flat on it’s pretty little face.

Stages of a quiz funnel

Awareness

Interest

Tell your story. Share your WHY. Highlight your best free resources. Share a video of yourself. Open up the conversation and try to generate some engagement. This is your golden opportunity to build rapport in a more intimate way.

Decision

How does list building make YOU feel?

Ready to start using quizzes to explode your list?

Spill your heart out in the comments.

Chanti Zak

Written by

Conversion copywriter + funnel strategist at chantizak.com.