Defining the “Design mindset”

This article has been written for Springboard, as part of their UX curriculum.

Design has become a priority to successful businesses. In 2016, design mindset has even been listed as a key skill in the Future Work Skills 2020 report by the Institute For The Future (IFTF). And indeed, many of the companies showing the highest performance over the last decade had a very strong design-led strategy (Apple, Nike, Coca-Cola…).