There is a big misunderstanding of the value of XRP vs. the value of Ripple Labs. If Ripple Labs succeeds, that is in no way a guarantee, that XRP will also succeed. As it stands now, it looks like XRP will have to go away, as there are competitors to Ripple which have the same technology for interbank transactions, but are not dependent on a volatile public cryptocurrency:
The big selling point for a good future value of XRP was the inter-bank business. If that does not hold true, then there are plenty of other cryptocurrencies which have more attractive technologies and ideologies behind them.