Charles Cottle

I’m not saying that people should buy $5 headphones instead of $200 headphones. This trick only helps when you’re trying to pick between two similar options.

This strategy has led me to some busts, of course. Elon Musk supposedly loves Twelve Against the Gods, but I didn’t quite get what the fuss was about (the used copy I bought cost $139). Entrepreneurs I admired swore by Ayn Rand so I read Atlas Shrugged, but even in my early twenties, I thought it was a bit ridiculous. Tim Ferriss loves Zorba the Greek, but it didn’t do it for me. But even in…

The more optimal method is to automate the automation process. By harnessing the power of constraints, you can place levers in your environment to guide your behavior in the direction you want without even thinking about it.