Sign in

man sells beer at the department store
man sells beer at the department store
Photo by Alexander Kovacs on Unsplash

Everyone has customers. They can be internal or external, paying or non-paying, temporary or recurring. Everyone working to produce something for someone has an obligation to control for and design the best possible customer experience if they want to remain competitive in today’s marketplace or maintain great customer relations.

As we have seen over the past few years, customers are demanding experiences, which are rich, flawless and consistent. This is not only caused by increased competition, but by transformational ideas to what were perceived as solid businesses and services. Let us not forget the example of the disruption Netflix has…

man holding incandecent lightbulb.
man holding incandecent lightbulb.
Photo by Riccardo Annandale on Unsplash

It is true and right to think, regardless of your industry, of your company as a technology company, one which must innovate and innovate quickly in order to remain competitive. This is not necessarily a surprise anymore and has been proven as the way forward to maintaining and even grabbing a bit more market share, or perhaps creating a new segment or market. Most innovations are born out of a desire to apply technical solutions to problems. This desire is not only driven from the company but also by customers and users who are demanding better solutions and experience.


Charles Reed

I write about the intersection of people and technology. I like to build and improve things.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store