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Charles Kennedy III
Charles Kennedy III

Charles Kennedy III

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Charles Kennedy III
Charles Kennedy III
Nov 4, 2015 · 3 min read

Great Brands Live in All 5 Layers of Human Consciousness

If you want to be a great brand like Harley-Davidson, or Disney or Apple — you have make your products, your messages and your branding operate on all five levels of human consciousness. The best brands appeal not just to our…

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