What I’m about to tell you will fly in the face of a number of myths about PPC.
But it needs to be said.
If you really want to succeed with PPC you need to forget about all the Bright Shiny Objects…
I get lots of questions about which is better, Facebook or Adwords.
That’s the wrong question to ask.
That’s like saying the Hennessey Venom GT is the best car in the world.
This is an extremely loaded question.
One everybody has to decide for themselves if it’s worth it.
Google gives you the ability to show your ad when you search for your competition’s brand name.