Apple September 2017 Event - Summary

Apple’s much-awaited September event has finally come and gone. The event was the first-ever event hosted at the new Steve Jobs theatre, at Apple’s new headquarters, Apple Park. Here’s a quick everything announced by Apple.

As usual, Apple gave us a few updates. These include news on their helping with hurricane victims’ relief measures, and updates on their campus and the opening of a couple of new stores.

Let’s dive into the tech part of event.

Apple Watch

The Apple Watch is now the #1 watch in the world, and has a customer satisfaction ratio of 97%.

Apple Watch OS 4 :

The workout app and music app have been redesigned.
Notifications will be alert users about elevated hearbeats.
Apple Heart Study : Data collected from Apple Watch will be used to notify users about irregular heartbeats.
There is a new Siri watch face, and others with more Toy Story characters.

Watch OS 4 will be available to all Watch customers from September 19.

Apple Watch Series 3 :

Cellular support has been built-in. So, calls and messages work without your phone.
Cellular support uses the same number on the iPhone. An extra sim isn’t necessary.
Apple Music can be streamed through Apple Music, directly on the watch.
Unlike the previous Apple Watch models, Siri gets a voice.
The new barometric altimeter can track altitude, to keep track of altitude during workouts.
The new watch has 70% faster performance, 85% faster WiFi, and 50% more power efficiency, compared to the previous Apple Watch.
As usual, the Watch Series 3 comes with new bands and new colors.

Watch Series 3 comes at $329 and $399, without and with Cellular support, respectively.

You can order it as early as September 15, and get it as early as September 22.

Apple TV

The latest model of Apple TV supports 4K and High Dynamic Range (HDR) .
It comes with a CPU that’s twice as fast, and GPU that’s 4 times as fast as those of the current Apple TV.
4K movies will be available for the same price as the HD versions, and HD purchases done so far will be upgraded to 4K for free.
The Apple TV app now supports live NEWS and live games, which appear as a list along with the current scores.
You can access all Apple HomeKit accessories at home, from your iPhone/iPad through the TV app.

Ordering starts on September 15, and it will be available from September 22.

The Apple TV 4K will come in 32 and 64GB configurations, priced at $179 and $199 respectively.

iPhone 8 and 8 Plus

The iPhone 8 and 8 Plus are the new successors of the iPhone 7 and 7 Plus. I am quite disappointed that Apple skipped the 7S and 7S Plus versions of the iPhone though :(

The iPad-only True Tone technology, which matches the tone of the display to the surrounding lighting, makes its debut on the iPhone.
The phones come with good upgrades to processing powers, which give the following features a boost.
The iPhone 8 Plus gets a new collection of image-processed effects in the Camera app. The slomo gets a 1080p upgrade from 120fps to 240fps.
They both support wireless charging.
Both the phones include upgrades to the cameras, gyroscope, and accelerometer, to help provide a better AR experience.

Both models come in 64 and 256GB variants, with the iPhone 8 and 8 Plus starting at $699 and $799 respectively.

Pre-ordering starts on September 15, and will be available on September 22.

iPhone X

Tim Cook announced the iPhone X following the classic “There is one more thing” line.

The iPhone X has been aptly named, for the 10th anniversary of the iPhone.

The iPhone X brings an OLED display to the iPhone (finally!!), albeit dubbed the Super Retina Display, with a much-needed screen upgrade (458 ppi).
The cameras come with minor upgrades, along with the Portrait mode being available in the selfie mode.

Bottom-of-the-screen Interactions :

Swiping up from the bottom of the screen takes you to the home screen from the lock screen and from within apps. The same gesture coupled with a pause at the end takes you into multitasking mode.
This new unlocking-multitasking gesture takes over the swipe-from-bottom gesture of the Control Center, and the Control Center takes over the swipe-from-top gesture of the Notification Center. I’m glad Apple didn’t complicate that unnecessarily for us. (Sarcasm!)

Swiping right at the bottom of the screen takes you to the previous app. This is something similar to the iPads’ four-finger side-swipe.

Face ID :

Facial recognition, dubbed Face ID, replaces Touch ID on the iPhone X. Face ID works only if you look at the phone, and not if you look elsewhere or have your eyes closed.
Face ID will supposedly work even if you start wearing glasses or changes your hair style, and will adapt to gradual changes to your face.

Face ID also supports Apple Pay, along with a double-press of the power button.

Animoji :

Animated Emoji, Animoji, is available in iMessages. Animoji makes use of Facial recognition to animate emoji with our facial expressions.

Craig Federighi took the stage for a demo of iPhone X (despite the two-time fail of Face ID).

Ordering starts on October 27, and it will be available from November 3.

The iPhone X will be available in 64 and 256GB variants, starting from $999.

AirPower :

AirPower is an upcoming product from Apple. It is a big charging pad, that can charge an iPhone, Apple Watch, and an AirPods case simultaneously. It will be available next year.

My take on the event :

The event, in general, was good. The event would have been better if everything Apple announced today, wasn’t leaked earlier.

I am neither in favor of Face ID being the only intelligent device-unlocking mechanism, nor a fan of wireless charging which forces a device to be placed down. The iPhone X looks far from beautiful. I’d rather choose the Samsung Galaxy S8 hands down any day. I found the interesting parts of the event quite disappointing.

I was also disappointed that Apple said nothing about the Notification Center on the iPhone X, and about how iOS 11 works on the iPhone X. Looks like we’ll have to wait and find out ourselves.

The parts which I most enjoyed were the AR face mask demo by SnapChat and the animated emoji. I found nothing else impressive. The event, to me, was a classic Apple event.

Let’s wait to see what Google and Microsoft have in reply to Apple’s event today.

Did you watch the event? What did you like? What did you not like? Let me know in the comments below, and thanks for reading!

Charles Samuel D'Monte

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Book-lover, Tech-lover, Amateur Photographer, Always-looking-for-something-to-write-about-er