Charles Manning – Medium

Charles Manning

Charles Manning

Distruptor of the Decade Nomination

I just returned home from being in New York last week. In addition to being Advertising Week, it was a week full of announcements and…

Oct 1, 2019

Oct 1, 2019

Charles Manning

Metamorphosis: Our leadership in innovation started in mobile measurement.

Our next chapter brings together all the things that matter most to enterprise brands in one dynamic platform.

Jun 11, 2019

Metamorphosis: Our leadership in innovation started in mobile measurement.

Jun 11, 2019

Charles Manning

Validating Our Findings In Ad Fraud

Last week, Craig Silverman wrote a great article based on work we’ve been doing related to the Kochava Fraud Monitoring and Abatement…

Dec 4, 2018

Dec 4, 2018

Charles Manning

Digital Advertising Fraud: The Time of Reckoning is Now

Is fraud a problem in digital advertising? Yes.

Nov 26, 2018

Nov 26, 2018

Charles Manning

Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to high conversion…

I’m pleased to share the announcement of the Kochava Traffic Index (KTI). Our Data Science team, Product team, and Marketing team have…

Oct 23, 2018

Oct 23, 2018

Charles Manning

When a measurement tool provider doesn’t appreciate the value of accurate data

Recently, an article was published on VentureBeat summarizing various marketshare stats provided by AppsFlyer. While I have great respect…

Oct 19, 2018

When a measurement tool provider doesn’t appreciate the value of accurate data

Oct 19, 2018

Charles Manning

D-7 from 3rd Party Data Removal

We are 1 week away from Facebook removing 3rd party data providers directly from the FB platform. For those of you that don’t have context…

Sep 23, 2018

D-7 from 3rd Party Data Removal

Sep 23, 2018

Charles Manning

Open Letter to Tune/TMC Customers

On the day after the news that Branch acquired Tune’s mobile attribution business, I wanted to take this opportunity to share insights and…

Sep 7, 2018

Sep 7, 2018

Charles Manning

South Korean Blockchain Week: A Strategic Week for XCHNG

I mentioned in my other post the #HASHEDNight in Seoul attended at the Blockchain Partners Summit in Seoul last week and how we continued…

Aug 2, 2018

South Korean Blockchain Week: A Strategic Week for XCHNG

Aug 2, 2018

Charles Manning

#HASHEDNight in Seoul

We announced earlier this week that #HASHED is leading participation in the XCHNG private pre-sale. Hashed focuses its’ investments on…

Jul 19, 2018

#HASHEDNight in Seoul

Jul 19, 2018

Charles Manning

Charles Manning

Experienced CEO with a demonstrated history of working in games, marketing, and advertising industry. CEO/Founder at Kochava & XCHNG.

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