An Owners Manual To XCHNG Token Holders

  1. Is open (no participant should have to license XCHNG from Kochava)
  2. Incorporates key marketplace protocols for buying, selling, and settling contracts related to media (including site-directed buys or open auctions)
  3. Incorporates a unified ledger architecture that supports record-level persistence of events (impressions, clicks, etc.) and is capable of consensus at a Transaction Per Second (TPS) rate in the millions — a prerequisite for digital advertising
  4. Is void of any extra transaction fees outside of operating costs for the blockchain network as an incentive for decentralized nodes on the network
  5. Incorporates key actors as first-class participants on the platform as roles to enable digital advertising at scale (measurement, ratings, payment, data enrichment).
  1. Direct transactions via an encrypted smart contract insertion order (IO) for ad deliverables
  2. Related matching and activation of audiences
  3. Streamlined efficiency and security
  4. Next-generation system of transaction record for all ecosystem participants
  5. Token framework to give digital ads the status and security of a true asset class that can be traded
  • Google
  • Facebook
  • XCHNG (which is comprised of the independent industry marketplace)
  1. A lot of advertising technology vendors are great copiers — not great innovators. The purpose of a white paper is to communicate vision and implementation of a project — not a roadmap of what others should copy. In that spirit, Kochava Labs locked down the white paper to those that registered and were approved. Almost everyone got approved, but it was important to at least track everyone who received the white paper to engage them for valid feedback and request their participation in a partner program if applicable.
  2. Kochava Labs wanted to provide reminder emails to interested parties when there was an updated version of the white paper available. Blockchain is a fast-moving space, and XCHNG is actively being refined. This approach also created an opportunity to build a relationship with the individuals interested in the project or who are interested in having stake.
  • Validator nodes — A POS consensus model is used to determine the amount of voting power an individual miner has over the next block being generated. The more stake a miner has in the XCHNG network, the more voting power they hold. Nodes send their receipts back to the XCHNG system IO to receive a transactional payment.
  • Ad Serving Miner — The XCHNG system “gossips” (computer-computer communication) smart contract IOs to a peer-to-peer (P2P) network of ad serving miners. Ad serving miners work to fill IOs by offering their network bandwidth and system resources. Miners receive requests from clients and work to fill the response. Upon successful delivery, clients send back a receipt to the miners. Miners send their receipts back to the XCHNG system IO to receive a transactional payment. Miners are elected based heavily on their response latency to the request.
  • Ratings Providers — When consensus is reached, validator nodes broadcast the transactions to the other peer nodes using the XCHNG P2P network protocol. Ratings Providers monitor validator nodes (among other ratings that they perform). If a validator node drops below a certain rating, it will be removed from the network.
  • The token will have high velocity of usage because of the natural volume of media bought and sold in this ecosystem. This is not fake velocity represented by prospecting token investors who are actively trading — this is real velocity as the token is used to buy/sell media.
  • The requirement for stake as a focus for the POS model will create a level of scarcity
  • The intentional allocation pools that have been designated when selling the tokens initially will create scarcity by category of initial participant and facilitate balance across the ecosystem of participants
  • The existence and intentional design of the Payment Provider role in XCHNG facilitates liquidity as a first-class behavior in the model (not requiring crypto-currency exchanges for actors to buy/sell media).
  • The requirement for technology partners (measurement, ratings, payment, and data enrichment) to have stake in order to be an operational actor will create healthy governance, scarcity, and help facilitate the build out of the network of validator nodes
  • Whitelist: April 30th, 2018
  • Non-U.S. Crypto Allocated Sale: July 20th, 2018




Experienced CEO with a demonstrated history of working in games, marketing, and advertising industry. CEO/Founder at Kochava & XCHNG.

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Charles Manning

Charles Manning

Experienced CEO with a demonstrated history of working in games, marketing, and advertising industry. CEO/Founder at Kochava & XCHNG.

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