Charles ManningDistruptor of the Decade NominationI just returned home from being in New York last week. In addition to being Advertising Week, it was a week full of announcements and…Oct 1, 2019Oct 1, 2019
Charles ManningMetamorphosis: Our leadership in innovation started in mobile measurement.Our next chapter brings together all the things that matter most to enterprise brands in one dynamic platform.Jun 11, 2019Jun 11, 2019
Charles ManningValidating Our Findings In Ad FraudLast week, Craig Silverman wrote a great article based on work we’ve been doing related to the Kochava Fraud Monitoring and Abatement…Dec 4, 2018Dec 4, 2018
Charles ManningDigital Advertising Fraud: The Time of Reckoning is NowIs fraud a problem in digital advertising? Yes.Nov 26, 20181Nov 26, 20181
Charles ManningKochava Traffic Index (KTI): An industry benchmark that is more than a proxy to high conversion…I’m pleased to share the announcement of the Kochava Traffic Index (KTI). Our Data Science team, Product team, and Marketing team have…Oct 23, 2018Oct 23, 2018
Charles ManningWhen a measurement tool provider doesn’t appreciate the value of accurate dataRecently, an article was published on VentureBeat summarizing various marketshare stats provided by AppsFlyer. While I have great respect…Oct 19, 2018Oct 19, 2018
Charles ManningD-7 from 3rd Party Data RemovalWe are 1 week away from Facebook removing 3rd party data providers directly from the FB platform. For those of you that don’t have context…Sep 23, 2018Sep 23, 2018
Charles ManningOpen Letter to Tune/TMC CustomersOn the day after the news that Branch acquired Tune’s mobile attribution business, I wanted to take this opportunity to share insights and…Sep 7, 20181Sep 7, 20181
Charles ManningSouth Korean Blockchain Week: A Strategic Week for XCHNGI mentioned in my other post the #HASHEDNight in Seoul attended at the Blockchain Partners Summit in Seoul last week and how we continued…Aug 2, 2018Aug 2, 2018
Charles Manning#HASHEDNight in SeoulWe announced earlier this week that #HASHED is leading participation in the XCHNG private pre-sale. Hashed focuses its’ investments on…Jul 19, 2018Jul 19, 2018