Validating Our Findings In Ad Fraud

Last week, Craig Silverman wrote a great article based on work we’ve been doing related to the Kochava Fraud Monitoring and Abatement Solutions. His BuzzFeed article was published earlier last week. After a series of public counter-claims from the companies he…

Digital Advertising Fraud: The Time of Reckoning is Now

Is fraud a problem in digital advertising? Yes.

Is it an issue of transparency and clarity in the advertising supply chain? Yes.

Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to high conversion volume & fraudulent traffic

I’m pleased to share the announcement of the Kochava Traffic Index (KTI). Our Data Science team, Product team, and…