How to Write a Winning Company Profile

An ideal company profile should be both, market- oriented and artistic in nature. It should be written in a way that the facts and figures of the company are very artistically and orderly presented to the clients, at the same time the information is revealed beautifully from one section of the profile to another.

Company Profile is as interactive tool to organize your company’s visions and ways in a single package which can be customized to suit the client’s requirements. They can be used in business meetings, client interactions, Technology forums and Annual reviews. Company profiles can either be in the web content form or printed into portfolios, or brochures. Hence, slight differences between the two are a done deal. 
Content and presentation of a company profile entirely depends on the what your company markets. Is it a manufacturing company, Investments and Law firm, Event Management Company, Entertainment/ Advertisement or Information Technology/ Telecom company? Any company can have a profile to showcase its strength, products, achievements and future plans. The template, language and style will completely vary when you look at the company profile of, for example, an IT firm and an Advertisement company.

The key points that form the core of the company profile (whether it is for web or printable form) may be summed under the following heads.

1. Too much detail or insufficient details: Both of these will kill your company profile and fail to appeal to the clients. So, the designer or the content writer who writes your company profile has to be smart enough to make a fine distinction between what information has to be given out to the clients and what need not be. At the same time, he should arouse a curiosity in the minds of clients as to how your company will excel in their expectations as far the deliverables are concerned.

2. Maintain the flow of information for clarity. The volume of information contained in the profile will depend upon the size of the company and some companies are so well- established and made a mark in the market that the name of the company itself speaks for its commitments and services. Any profile will lose its audience, if you fail to make an impression within the first 3–4 minutes of read. You have to capture the reader by presenting the correct information under appropriate sections and cascading of sections and paragraphs should very smooth, yet distinguishing from each other.

To be able to create an ideal Company profile, you must first understand the obvious and most common expectations from your clients in the interest of your company. What are those facts and figures that your client will be interested in knowing? What is it about your company that strengthens you to come forward with a business proposal with your client?

Some of the basic requirements of a client in getting to know about your company would be;

1. How did you start your company and how old is the firm as on date?

2. What was the strength of the company then and the size it has grown over the years?

3. A brief introduction about the Chairman, or CEO or whoever started the company. Few sentences about his qualification, abilities and his role in the growth of the company.

4. Your company’s mission and its vision statement- Try to throw some light on any keywords that are present in the mission statement or your company logo (if it needs any explanation), or punch-line and so on. This will bring the client to a comfortable level of communication with you and you will thus create a relaxed atmosphere to proceed with your presentation.

5. Products and Services offered- Stress on the Technology adopted by the company to cater to the client’s needs and also to speed up the work. This section is a great opportunity for you to talk about the factors that distinguish your company from your competitors. Be it the bigger facility you have, modern equipments, well-trained and qualified Employees, Better quality raw materials that you use, state-of-the-art labs, Creative minds at work and it can be anything of this sort, which enhances the worth of your company and is the backbone behind your company’s success. 
Include as many related images and videos in this section to make the session more interesting and informative.

6. Focus on your commitment with respect to the deliverable s. A few highlights about the methodology employed by the Company to meet the deadlines can be superficially mentioned. Remember, your intention is only to give a glimpse of the company and its strength and not to reveal all the details to the client. So, the lesser, the better.

7. Introduce all the key members of the Management Board in brief, outlining their Academics, Work Experience, Position and their contribution to the company’s values.

8. Company’s Infrastructure and Facilities can be discussed with the aid of some interesting pictures and Videos if need be.

9. Most important of all, company’s growth over the years has to be summed up in the Achievements Section, which is a clear index of its ascent.

10. Clients list- Seeing your client list will uplift the trust in your new client and will give him more reasons to sign the business with you. Sometimes, a sense of Complexity in their minds may also work in your favor, when they see that their competitors are also availing your services. In this section, you can also talk about the profound Client-Company relationship that you have maintained with all your clients and stress on your intentions of starting a long-lasting relationship with your new client.

11. Finally, any accolades and awards that the company has received in recognition to its services can be proudly presented and you can end the profile by quoting any testimonials from any of your clients or customers.

The list is vast but not complete. Your company is your dream and how much ever the designer tries to put your dreams in to words or pictures, it may not be satisfying for you. There is always a chord that only you can pull. This checklist can be referred while preparing a company profile, so as not to miss on any important information.

Depending on the company, Client requirements and Venue- time allotted for your presentation, necessary changes can be made in the checklist items. In case the profile is going to be physically presented before the clients in a meeting, the presenter should study the company profile well in advance and be through with the entire content to succeed in his presentation.


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