Private Label Manufacturing Explained

Charles Wachsberg
Aug 8, 2017 · 2 min read

One of the key drivers of many first world economies would be manufacturing; the United States is no different. Over the years, billions upon billions of dollars have been pumped into the manufacturing process in order to improve the associated technologies and bring down costs. There are numerous established manufacturers in the country today; you can view their products in convenience stores, supermarkets and pretty much every other place of business.

Despite the fact that there are better manufacturing technologies to be found in today’s modern world, it is still quite difficult for every Tom, Dick and Harry in business to manufacture their own products. This is because the cost of setting up a manufacturing plant is significantly high; in addition, one requires a team of professionals with a high level of expertise in various aspects of manufacturing in order to have everything up and running as smoothly as possible.

Be this as it may; it is still possible for the average business person to manufacture their own products without incurring heavy costs, courtesy of private label manufacturing. To fully understand what this particular term means, it is necessary to first and foremost define the first two words: private label. In the simplest definition, a private label is a brand that is owned neither by a producer nor a manufacturer but rather by an individual or business entity that contracts a manufacturer to make the said branded product for them.


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