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Almost every article written about blockchain’s potential environmental impact is one of impending doom. The power needed to ensure that Proof of Work protocols function as they should, for example, is vast and will only continue to grow. Bitcoin, which runs a Proof of Work model, now consumes more energy in mining processes than the entire nation of Switzerland, according to a report from July of this year.

As new blockchain protocols and solutions are developed, energy efficiency is often a key consideration, which is positive. Of course, the last thing a warming planet needs is a breakthrough technology that…


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The Internet of Things (IoT) is a technology which has revealed its true scope as new applications have emerged. For most people, the smart home is the first thought — it is easy to imagine connected fridges which can reorder groceries once they drop below a certain level, or a thermostat which begins heating the house once you come within a certain distance of it. This is the softer side of the IoT, a development in consumer products which feels less like an explosion than steady progress.

The real IoT boom will be seen elsewhere. Smart cities and industry are…


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For all that blockchain technology has developed and become more user-friendly, there has been no one product to bring it to the masses. Cryptocurrencies are something people know about and talk about, yet just 8% of people actually interact with it.

It still feels as though, despite the leaps and bounds made by the community, that we are some way from blockchain technology becoming the household name many expect that it will.

The Big Names Want a Slice of the Pie

This is, predictably enough, where companies like Facebook get involved. Having made it its modus operandi to build products for unparalleled scale, the social media giant’s announcement it…


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The grand vision of a city shaped and ran by technology is one of convenience, efficiency, and equality of access. Lives should become easier, cities should ultimately use less energy, and urban spaces should be open and accessible for everyone. The final point is the most important here — if the introduction of technology doesn’t make a city more functional for everyone, it doesn’t make a city more functional at all. Civic technology has to be, by definition, inclusive.

It is unfortunate, then, that many of the advancements that able people might take for granted actually have detrimental effects on…


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The fundamental principles of the insurance business — assessing risk, calculating and receiving premiums, and paying out on claims — haven’t really changed much in centuries. We’ve seen the model repackaged in different ways, but they have all, ultimately, been cast in the same mould. Digital developments have evolved the industry, but none have disrupted it to the point of a complete revolution.

As unchanging as insurance has been, it is rapidly emerging as an area in which blockchain could have a major impact. …


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Bitcoin emerged more than a decade ago now. Since then, significant strides have been made in distributed ledger technology every year. For those working in tech, the promise of cryptocurrencies and crypto-assets is nothing new — for some, it’s probably getting old.

Among the ordinary population, though, it is a different story. A survey conducted in late 2018 by the FCA and the Bank of England found that an overwhelming 73% of UK consumers don’t know what a cryptocurrency is or are unable to define it. …


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In an increasingly connected, technology-driven economy, the importance of the Chief Technology Officer has skyrocketed. The CTO is responsible for both the technology the business sells and the technology it uses to function. In 2019, these are among the most important strategic decisions a startup will have to make if it is to beat the odds and survive.

As with any key position in a startup, the CTO’s responsibilities will evolve with the business. The CTO must walk a tightrope between keeping up with changing technological needs and retaining balance in an organisation.

Don’t Get Attached

In the early days of a company…


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Since the early days of blockchain’s development, the actual construction of the technological framework has been largely left to smaller enterprises. Developers and researchers have been first trying to establish exactly what the technology needs to be, before working to tackle key issues like scalability and privacy, which are essential if the technology is to have any mainstream future.

However, it was a matter of time before the world’s biggest technology companies caught up with blockchain’s potential — or, rather, saw their moment to muscle in. Google, Facebook and Microsoft have all been experimenting with decentralised technology for some time…


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Sebastian Schuhl is the marketing lead at blockchain marketing company UFOstart. Those building blockchain technology are, in many cases, incredibly talented developers. Not all of them will be naturally gifted marketers though, and UFOstart was founded to help those pushing the technology forward to get the word out about their work.

UFOstart regularly uses Primalbase as a space to congregate, with the team primarily working remotely. We sat down with Sebastian to discuss the inspiration behind UFOstart, the entrance of marketers and businesspeople into the otherwise development-focused blockchain industry and the effect blockchain can have on copyright and intellectual property.

Charlie Sammonds

Tech writer

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