Presenting Design Work with Intentionality

Charlie Deets

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A fundamental part of your work as a designer is to present ideas as clearly as possible so others can provide informed and useful feedback. In order to communicate effectively, you need to consider how your ideas are received. Taking the time to thoughtfully deliver information will speed up your process and help you accomplish your goals faster.

Consider your audience

There are three basic types of conversations that happen when presenting design work:

I. Casual chat

Usually a one-on-one chat or a small group. This is an informal discussion and the best environment for the least developed ideas. These conversations can be unstructured because those involved are participating voluntarily.

II. Critique or review

This type of conversation can range from a small/medium group of product thinkers to a client review meeting. It is generally a more focused conversation where you have specific points of feedback you are attempting to gain clarity on so you can move your work forward.

III. Presentation

This type of conversation is the most structured and the least open to feedback. You may be presenting completed work for approval or showing work in…

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