Why are White Claw So Popular?
In the past couple of years White Claw’s sales have skyrocketed, people were buying out stores supply of White Claw, and the entire United States even went into a shortage of the drink. So, why is White Claw so popular? There are probably a few reasons:
Accessibility
Many people don’t understand why people want White Claw specifically, they think you could have a vodka soda or something similar. However, vodka soda can’t be found lying around your average convenient store whereas White Claw can. The fact that it’s so readily available makes it easy for the average person to walk to their general convenience store and pick some up. On the other hand, the liquor store to get vodka sodas maybe a car ride away.
Price
The average price of White Claw ranges from around $8.99 for a 6-pack and $15.99 for a 12-pack. At that price point, White Claw is much cheaper than most quality beers and canned cocktails. As a result, it makes it popular for the younger generation of drinkers who don’t have as much money to buy it.
Taste
When most people hear that you want a drink, they generally think of a vodka soda or another cocktail. Because it has the taste of vodka in it, it drives many people away as drinks such as vodka soda and beer take a while to get…
