Curation, curation, [CURATION]…
Search, Sense and Share
Today’s behaviour leads to an automated and seamless sense of always on. We are reached by info everywhere we are, sleep, eat, run or drink. Technology is a tool and an enabler, but fear of missing out syndrome is a real thing. Ask any millennial or digital native.
TL; DR these four letters is what you don’t want to read on your email marketing initiatives or live-feed of your social media channels or platforms. Too Long Didn’t Read reciprocates that the content you’re delivering has no relevance or interest. Today anyone can be a brand or build an audience themselves. The tools we have at our disposable make it so.
Digital Curation as we know it today is based on Search, Sense and Share. The ability to find, evaluate and distribute with an optimised Return On Engagement, [ ROE ], is what curation is all about.
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Originally published at www.thefeasiblecurator.com.
