EVERYTHING YOU DO COMES BACK TO YOU

A brand is an identity and a mirror of your behaviour.

All our actions on the realm of digital communication are scrutinised. You can be on a social network without even ever visiting a social network. Our digital shadow, which is created by our social relations allows that to happen.

Just imagine this scenario, you are at your local restaurant, you friend from elementary school stumbles on you. He later posts that he bumped in to you. Suddenly, your digital shadow is in a social network without even you allowing it or knowing it. Think of all your friends who are about to begin their journey into parenthood. Their child’s digital presence begins without him being born. Bear in mind that we are all brands. What we say, do or sell mirrors who we are, what we are about. Check out my latest keynote and let me know what you think.

A brand is what a brand does, sells, values. from Carlos Monteiro