The Top Digital Marketing Agencies in the UK

Charlie Pottington
Sep 23 · 9 min read

With the digital era in full swing, the importance of digital marketing begins to soar, with savvy businesses investing in their online presence to stand out among stiff competition. With a broad spectrum of online platforms with an array of users, reaching the right audience can be a challenge. The old scatter-gun approach of buying likes is no longer a viable option when it comes to reaching the right audience and optimising results; the best digital marketing agencies are now focused on quality over quantity with well-structured campaigns.

With new agencies hitting the market all the time, choosing a good digital marketing agency can be tough for ambitious organisations. Whether you want a quick online review, a specific, niche service, or a full online overhaul, check out our top ten digital marketing agencies.


Victory Digital Marketing Logo
Victory Digital Marketing Logo

Victory Digital

Based in North Devon and with clients across the UK, Victory Digital is a fledgling digital marketing agency with a wealth of experience and resources. This up-and-coming boutique agency accommodates all digital marketing needs, not matter how big and small. SEO, content marketing, social media and PPC; choose the service(s) that you require, and the team will lead your organisation to online victory.

Recent Activity

For a young organisation, Victory Digital has a wealth of experience across a range of genres. Recent projects include technical support for Intu, the UK’s largest high street shopping network, and ongoing digital marketing for Trust A Trader, the UK’s primary directory for trusted tradespeople.

With iconic shopping centres such as Lakeside, The Trafford Centre, Merry Hill and Victoria Centre, Intu reaches more than 400 million shoppers across the globe. Ensuring that the quality of their digital experience matched that of their shopping malls was a challenge, so they turned to Victory Digital for support. The scale of the project required skilled leadership and a targeted approach, which included full website health checks and code optimisation.

By taking on the more technical side of the online development, the team at Victory left Intu’s internal marketing department free to manage their marketing campaign and bring a seamless service to users across the globe.

Clients

Intu, Trust A Trader, Trusted Care, Dublin Cookery School

Accolades

Nominated for Best New Business — North Devon Business, Tourism and Leisure Awards 2019

Contact Information

Website: victory.digital | Tel: 01271 325517 | Email: hello@victory.digital


Passion Digital Logo
Passion Digital Logo

Passion Digital

In 2012, Passion Digital was established with the ambition of becoming the most trusted and qualified digital marketing agency in the UK. Today, the digital marketing agency with offices in London and Madrid serves a range of ambitious clients, delivering high-quality services including analytics, SEO, PPC and digital content.

Recent Activity

With a range of clients from The National Trust to Airportr, Passion Digital is proud to provide a bespoke service tailored to their target audience. Airportr, the London-based technology company, approached Airportr to create and oversee a paid social strategy. A tailored approach sought to reach the target demographic, while analytics and remarketing helped to optimise interaction. Over a six-month period, the campaign saw improvements in page views and conversion rates.

Clients

Knight Frank, England Athletics, Imperial College Business School, Good Hemp

Contact Information

Website: passion.digital | Tel: 020 3282 5301 | Email: hello@passion.digital


Absolute digital logo
Absolute digital logo

Absolute Digital

With its roots in SEO, Absolute Digital started life as SEO Positive. As the organisation gained skills and experience, they rebranded in 2012 to showcase the fact that they now offer a full range of digital marketing services.

Recent Activity

Absolute Digital offer a range of digital marketing services and have an impressive portfolio of individual projects, from blog writing to creating infographics. Activity includes creating an eBook on cryptocurrency for online betting giants, BetKing; a promotional Christmas infographic for short-term loans for Wizzcash; and a PPC/ SEO programme for the National Childbirth Trust which optimised the organisation’s Google Grant, resulting in a 75% rise in bookings, a 50% increase in time on site, and reduced CPC by 10% in the first year.

Clients

NCT, BetKing, Wizzcash, Bitcoin, Uncle Buck, Hamblin Watermains.

Contact Information

Web: absolute.digital | Tel: 0808 273 4456 | Email: london@absolute.digital


Coast Digital Logo
Coast Digital Logo

Coast Digital

Established in 2002, and boasting a team of over 45 digital experts, Coast Digital offers the full range of digital marketing services including web design and development, PPC, SEO, email marketing and copywriting.

Recent Activity

Coast Digital worked with Thatchers Cider to help create a website that was modern and user-friendly, without losing the brand’s heritage or use of traditional cider-making techniques. The team were challenged with sticking to the brand’s roots while showcasing the range of innovative products on offer. The new website saw bounce rate drop by 64% and page views rise by 65%.

Clients

Crown Workspace, Essex County Council, Cystic Fibrosis Trust.

Contact Information

Web: coastdigital.co.uk | Tel: 0845 482 0305 | Email: info@coastdigital.co.uk


KoozaiDigital Marketing Logo
KoozaiDigital Marketing Logo

Koozai

Founded by Ben Norman in 2006, Koozai Digital has continued to evolve as the world of digital has changed. Today, the agency offers comprehensive, tailored digital marketing services by carefully matching their digital team to each client.

Recent Activity

Koozai has extensive experience across a range of industries, including the holiday industry. Travel operator, TUI, approached the agency with a simple brief: to increase conversions and drive traffic by targeting three specific subgroups: school trips, music tours and student trips. The use of over 630 ads across platforms resulted in a 69% reduction in cost per conversion and a massive 300% rise in click-through rates.

Clients

Travelbag, Glow Worm, Trevor Sorbie.

Contact Information

Web: koozai.com | Tel: 0333 060 9961 | Email: info@koozai.com

Additional Media

Koozai host a whole platform of digital marketing help on their YouTube channel, helping businesses understand the requirements of digital marketing and focusing on tasks that are typically tricky.


Accord Marketing Logo
Accord Marketing Logo

Accord Marketing

Accord has extensive experience in the world of marketing, having started its life in 1988 as Conrad Advertising. The agency evolved with the times, growing and acquiring an additional advertising company before eventually undergoing a complete rebrand in 2013, when they became Accord. Today, with offices in Manchester, London and Barnstaple, Accord continues to offer complete advertising and marketing services.

Recent Activity

Accord secured the Age UK Mobility campaign, whose aim was to sales by improving search rankings. They devised creative PPC and SEO campaigns targeted at the more mature audience, with activities including regular blogs of varying lengths, backlinking and paid search. Results included: 67% year-on-year rise in the top 20 ranking keywords, £20 reduction on Yahoo and Gemini CPA and 164% rise in organic visits to the Age UK Mobility blog.

Clients

Le Boat, Cruiseco, Anchor, Specsavers

Contact Information

Web: accordmarketing.com | Tel: 020 3424 7412 | Email: hello@accordmarketing.com

Additional Media


Impression

With offices in Nottingham and London, Impression is a youthful, vibrant digital marketing agency that prides itself in pushing the newest technologies to their limits. As a results-driven agency, they are looking to make a serious impact for clients and it’s this drive that has seen them win a clutch of awards.

Recent Activity

In a bid to tackle fuel poverty Nottingham City Council established the first not for profit energy company: Robin Hood Energy. As a forward thinking local authority with a desire to promote local economy, it made sense that they would choose a homegrown digital marketing agency; and Impression was perfect for the job. The aim was to increase online visibility while growing brand awareness and trust; as a non-profit organisation, this needed to be done at minimal cost. Impression created engaging videos to be used across social media alongside a robust remarketing campaign via Google Display Network. Clever use of in-house resources kept costs to a minimum while driving results, including an 89% increase in leads, at half the target CPA.

Clients

Buzzgrass, Company Check, Robin Hood Energy, Wearall.com

Contact Information

Web: impression.co.uk | Tel: 020 711 28148 | Email: hello@impression.co.uk


Red Hot Penny Logo
Red Hot Penny Logo

Red Hot Penny

Wokingham based digital marketing agency, Red Hot Penny has big ideas, with results to match. Their impressive portfolio of clients spans a full spectrum of industries but has one thing in common: every campaign is tackled with innovation, enthusiasm and professionalism to secure the very best results.

Recent Activity

Harlequins’ annual charity match relies on the sales of signature shirts to bolster its fundraising; Red Hot Penny secured the campaign to help promote the shirt and drive sales. Featuring Flash technology, the shirts were unique in that they lit up in response to a camera flash. However, unlike previous years, when the charity shirts went on to be worn by the squad at international matches, in 18/19, the shirts would only be worn once, making them a much harder sell to fans. By coordinating retail and marketing activity and managing paid social and PPC, the agency created a demand for the shirts before they were released, which resulted in a huge surge in sales early on. Ultimately, the charity shirts sold out, exceeding the previous year’s sales by 73%.

Clients

Megabus, Cath Kidston, Red 7, Virgin

Contact Information

Web: redhotpenny.com | Tel: 0118 324 9000 | Email: hello@redhotpenny.com


Custard Digital Marketing Logo
Custard Digital Marketing Logo

Custard

Specialising in SEO, PCC and SMM, the Manchester based digital marketing agency, Custard, is on mission to provide effective, tailored, cost-effective services. This no-nonsense approach sees them and their clients consistently performing, with solid results and reliable services.

Recent Activity

Faced with poor ROI and high CPC, DBS Bathrooms needed professional help. In the first instance, the Custard team focused on paid search, launching an efficient brand campaign and introducing dynamic search ads. Continuous management helped to ensure that the target audience was reached. This focus on granular campaign management has seen a continuous drive in target traffic, with increased chance of conversion. Results included 148% rise in transactions, 177% increased in conversion rates and 292% rise in ads revenue year on year.

Clients

Glotech repairs, Vivastreet, Opie Oils

Contact Information

Web: custard.co.uk | Tel: 0161 883 24638 | Email: hello@custard.co.uk


Bluesoup Comms Logo
Bluesoup Comms Logo

Blue Soup

Offering the full spectrum of digital marketing services, the North Devon based Blue Soup Agency is a fun agency that gets serious results. With impressive track records in advertising, design, SEO, PPC and multi-media on and offline marketing, Blue Soup are renowned for delivering innovative campaigns with honesty, integrity and originality — and, of course, for getting results.

Recent Activity

The challenge of marketing for something is as iconic as The Eden Project is that people assume it is a lovely garden with incredible biomes. In fact, it is much, much more, hositng a range of events from world-class concerts to the World Pasty Championships. With such a diversity of events and customers, making sure that each campaign reaches the right audience is a mammoth task: one fit for Blue Soup. Every one of Blue Soup’s campaigns is as original as the event it is promoting, and the agency is not afraid to think outside the box. Recent activity ranges from placing an inflatable astronaut on the beach to wrapping cubicles in southbound motorway services.

Clients

Eden Project, Monarch Mobility, Lugger Rum

Contact Information

Web: bluesoupagency.com | Tel: 08448 805 470 | Email: hello@bluesoupagency.com


What makes a top digital marketing agency depends on what the client is looking for. Like a pair of good shoes, your agency needs to be the right fit for you and your needs; so where possible, look for an agency that offers some flexibility too. It’s all very well sticking to your ethos, but as a marketing agency, it is important to be able to bend to fit the needs of the client. If you take the time to choose the right marketing agency, you can help to optimise results and guarantee ROI.

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