Playrix’s Homescapes is growing fast, but CandyCrush still grossed the most

Playrix’s Homescapes is growing fast, but CandyCrush still grossed the most

According to consumer insights company MAI Intelligence, Playrix has grossed more than $1 billion from its popular puzzle games Gardenscapes and its spin-off Homescapes. The two games are a combination of match-3 puzzle game like CandyCrush and a home building storyline. It was first launched in 2017 September, but saw rapid growth since then.

Even though its new storyline and addictive setup attracted more new users, the originator of this type of puzzle game CandyCrush did not see any downtrend on revenues.

According to MAI intelligence, the average money spent on both apps still have a gap. The three most popular candy crush games enjoy averagely over USD $48.5 from per player. However, the two from Playrix only grossed around USD $20.5 from each user.

Similar to CandyCrush, which launched more other similar games like Candy Crush Jelly Saga, Candy Crush Soda Saga along with its original game, Gardenscapes also has its spin-off Homescape.

And data shows us that, among Gardenscapes players, around 52.94% of them also play and pay for Homescapes. On download numbers, the latter one also owns around 2 times the number the original Gardenscapes does.

About Charlie’s App Insights

Charlie Sheng is a serial female entrepreneur, and a dedicated communicator for technology.

Charlie specializes in trends and insights in the App Industry, with MAI Insights’ real-time online consumer data panel. Measurable AI collects over 20 billion anonymous data points from actual online shoppers all over the world. You can reach her at [email protected]


Originally published at https://blog.measurable.ai on April 30, 2019.