The importance of developing your personal brand…
On Tuesday evening I went to a fantastic event hosted by WowTalks at the Royal Geographical Society. Not only was the venue brilliant but the talks were incredible and left me feeling truly inspired.
Before the event started I went to a workshop on developing your personal brand, this workshop tied in nicely with one of the talks by Gemma Milne (Co-founder of Science Disrupt) Gemma discussed how she went through an identity crisis after being made redundant from one of her jobs. She’d spent a long time being defined by her job title that when she didn’t have one anymore she felt lost and confused. She left the audience pondering over the statement “what’s beneath your headline?”
At the beginning of the year I had been blogging and tweeting quite regularly, building up my own personal brand. The last few months at work had been really busy which led to me forgetting to blog/tweet/network and I lost myself in work, it wasn’t until I was listening to Gemma that I realised I had lost a lot of confidence over the last few months because I hadn’t been doing what I enjoy alongside work.
It made me stop and think, no matter how much you love your job, you can’t lose yourself to it, you need to continue building your personal brand so that you are not just defined by your job role.
So the first question is, what is a personal brand and how do you build it?
“Personal brand is what people say about you when you leave the room”- Jeff Bezos, Founder Amazon
Your personal brand is not only to do with what people say about you when you leave the room, it’s also to do with what people say about you before you have even entered the room, or even if you are not there at all. If someone was to search for you on all of the social media channels, what impression would they have of you?
Things To Think About When You Are Developing Your Personal Brand:
- What do you want people to think ofwhen they hear your name? This links back to Jeff’s quote, if you spend time building your personal brand, you can have a big influence on the thoughts that people get when they hear your name.
- What do you stand for? Spend some time thinking about what your beliefs are and what you are passionate about. These things will help you develop your personal brand.
- Who do you connect with online? Do you connect with anyone and everyone just to increase your connections/followers? Or are you selective about who you surround yourself with and focus on quality rather than quantity? You become who you surround yourself with, so bare that in mind when you are growing your personal brand.
- Build a network of likeminded people: This links to the point above, if you spend time focussing on the quality of the people you are connecting with, you will start to build up a brilliant network of likeminded people. It doesn’t matter what you are passionate about, whether it is female empowerment, animal conservation, cars or fashion, you will find other people who are just as passionate as you and this will help you build a following.
- What content do you share? Once you have spent some time focussing on your connections, you then need to think about what type of content you share. Are you sharing valuable advice and does everything you post fit in with your personal branding?
If you have any other tips on personal branding, please comment :-)