At Onfido, we help businesses verify people’s identities via our integrated app. Using pictures of identity documents and faces, we give our clients the assurance they need to onboard customers remotely and securely.

Access is at the heart of everything we do. Our entire product is about giving people access to services. It’s vital that our product is accessible to everyone.

Making your product accessible is a team effort

As a product designer, I’ve been learning and applying accessibility principles for most of my career. When talking to other designers, engineers, or product managers at Onfido, I realised we all experienced accessibility differently. …


How we improved the way we guide users to make them achieve a complex task

At Onfido, we’re creating an open world where identity is the key to access.

Since our goal is to prevent fraud while maintaining a great user experience for legitimate people, we launched advanced facial verification. With this new approach, we ask people to record live videos instead of static selfies. Users record themselves moving their head and talking out loud to prove they are real people.

This is the first version of our selfie video verification

Our clients adopted this new feature. But after a few weeks, we noticed that the videos were hard to process, making identity verification difficult. Users were not performing the right actions. They would retry…


Sometimes, more is more

At Onfido, we’re creating an open world where identity is the key to access.

Since our goal is to prevent fraud while maintaining a great user experience for legitimate people, we launched advanced facial verification. With this new approach, we ask people to record live videos instead of static selfies. Users record themselves moving their head and talking out loud to prove they are real people.


Last week I participated in the World Usability Congress in Graz, Austria. WUC is a great place to meet people who have a fresh perspective on UX design and insightful experiences from all over the world.

Instead of falling into an ocean of UX buzzwords, I was happy to see that a lot of talks were digging into the basics of UX: why do we build this product? How do we know what we do makes a difference?

I found it particularly interesting for designers, researchers, developers and product managers. …


An intro to UX microcopy

In my product designer journey, copywriting has always been a challenge. I’ve worked on different types of products in different countries, using different languages, for different audiences. It’s not easy to adapt and get better at writing copy.

A year ago, I’ve started focusing on UX microcopy to be a better product designer.

I was starting my product design role at Onfido, working on our mobile SDKs. One of my regular challenges was finding the right words to guide our users in their identity verification process. I only had a few screens to help users achieve this process in the…


I’m an introvert. For a long time, I thought this was my biggest flaw, and that I needed to fight it to be good at what I do. I was wrong. It took me many years to find out that being an introvert is not a barrier, but a great asset. Every day, being an introvert makes me a better designer.

Let’s agree on the definition of “being an introvert”. Being an introvert is different from being shy. I’m sometimes shy, sometimes not at all. This is not what makes me an introvert.

The best definition I’ve read is that…


Photo: Onfido

As product designers in Onfido’s SDK team, our role is to create the best user experiences for people who need their identity verified as part of our clients’ onboarding flows.

Our SDK is a plug and play solution for our clients. They use us to verify identities and make their communities safer. The role of our SDK is to help users upload the best possible images for verification. …

Charlotte Sferruzza

Product Design Lead at Onfido ∙ charlottesferruzza.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store