Valeria Spirovski – Medium

Valeria Spirovski

Valeria Spirovski

Making space for Design — Defining Design, why it’s so important and introducing a unifying model…

It’s been a while since I wrote my last commentary on the state of design in Australia — when I wrote it I imagined that we were on a…

Feb 15

Making space for Design — Defining Design, why it’s so important and introducing a unifying model…

Feb 15

Valeria Spirovski

Australia’s Design capability gap, how it hurts organisations & how to avoid hiring the wrong…

The majority of people in design roles don’t have the capabilities required to help organisations deliver on customer experience and…

Oct 10, 2018

Australia’s Design capability gap, how it hurts organisations & how to avoid hiring the wrong…

Oct 10, 2018

Valeria Spirovski

5 things I’ve learned about running a startup effectively

Being in a startup is different to working in a traditional job. You’re generally in uncharted territory with unclear direction and no…

Apr 17, 2017

Apr 17, 2017

Valeria Spirovski

User Testing for Product Research

Most people think of user testing as a UX design tool, kept in your back pocket until you have wireframes and prototypes to test against.

Jul 26, 2016

Jul 26, 2016

Valeria Spirovski
in
Human Insights

Product Facilitator? Wew, what’s that?

As part of my new laissez-faire approach to life and work I’ve taken a bit of a fluid approach to labelling my project roles. I had a look…

Apr 3, 2016

Apr 3, 2016

Valeria Spirovski
in
Human Insights

The failure of design culture change: causing quiet designer exodus?

I wanted to start this post with a generalisation about all designers — but I can’t really speak for all designers. I can speak for myself…

Mar 7, 2016

The failure of design culture change: causing quiet designer exodus?

Mar 7, 2016

Valeria Spirovski
in
Human Insights

You need to fail at Design to be any good at it

The best designers I know have experienced really clear failures — in that despite beautiful design work, plenty of effort and thought…

Sep 17, 2015

Sep 17, 2015

Valeria Spirovski
in
Human Insights

The only thing that will save organisations from obscurity is a really strong product focus

Let me tell you a story.

Aug 27, 2015

Aug 27, 2015

Valeria Spirovski
in
Human Insights

The science of Empathy & how it fits into Experience design

Because experience isn’t just about numbers and stats — it’s about deeply understanding real people

Jul 25, 2015

The science of Empathy & how it fits into Experience design

Jul 25, 2015

Valeria Spirovski
in
Human Insights

What part does story play in User Experience design?

We can’t separate the experiential story we create from the stories we’re immersed in.

Jul 21, 2015

What part does story play in User Experience design?

Jul 21, 2015

Valeria Spirovski

Valeria Spirovski

Product Architect, Designer, Researcher, & Change Agent. Blending Agile, Design Thinking and Lean UX to continuously steer teams toward success.

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