Ways To Use Virtual Reality Marketing To Grow A Business
Virtual reality marketing gives brands the chance to give their customers the closest experience they can get from a product, service or place without essentially being there physically. As the lines between the real world and virtual reality get increasingly distorted, virtual reality marketing presents brands with a superlative way to engage their audience.
One good thing about virtual reality marketing is that the cost is comparatively cheap for both brands and consumers, virtual reality marketing is gaining ground as a powerful advertising medium for reaching out to customers.
Even though the technology around virtual reality marketing is not yet fully developed, virtual reality marketing holds a tantalizing prospect; it gives you the opportunity to do amazing things not formerly possible with the conventional advertising process.
Using virtual reality marketing, you can craft a story around your brand and build far more engaging experiences for your customers.
Virtual reality marketing can be applied in diverse businesses, am so sure that this is certainly the next big thing in marketing, and very soon people will start taking notice of its massive potential.
Virtual reality marketing is poised to change advertising in ways that have never been imagined before; it’s going to give consumers a different kind of experience, and it will be kind of interesting to see how creative and innovative brands can be using virtual reality marketing.
In this blog post, we will reveal a few ways that brands can start using virtual reality as a part of their digital marketing strategy.
Means To Use Virtual Reality Marketing
The retail industry has the challenge of adapting to styles such as showrooming, which means buyers might go somewhere else to make a purchase. So why not go a step further and give your customers a whole new retail experience to explore in virtual reality?
Wow, your clients and immerse them in a virtual world or experience, and your regular customers would inspire new customers to buy your products.
If you are an event planner or promoter, imagine if you could sell the best seats at an arena, festival or stage play as many times as you like? Virtual reality marketing presents the tantalizing opportunity to do this.
Through video live streaming from a sporting event or concert, folks anywhere in the world could have access to what it feels like to be in the main event even if they are hundreds of miles away.
How do you convince a potential lead that your product is better than former versions or the opposition?
For a vehicle, the test drive is measured as the best-selling marketing tool there is. But getting a potential lead to a dealership or to experience a test drive can be tight and getting the right vehicle and configuration available, can prove to be even tougher.
Virtual reality marketing can allow them to configure the car to their needs and take it for a personal test drive, from anywhere, to anywhere, at any time.
For companies that are proud of the way their product is created, virtual reality marketing can provide a way of wittingly and artistically showing a brand’s production process.
Educating your audience about your brand in an immersive way exhibits the craft and customers are increasingly fascinated in learning about the origin and back stories of the products they buy and the brands they trust.
How does a travel company or a hotel persuade someone that it can offer an incredible experience when the individual has never tried it?
A flyer or website will only get you so far, but actually,“ in reality” takes you to the destination and allows you to walk around the accommodation, look at the traditional views, and be in the experiences without actually being there.
That’s the sort of tangible customer experience that gives a real sense of what it could be like, and it sells it like no other medium.
Proof of Concept
Virtual reality marketing offers companies the opportunity to extend a brand’s range of services or products by producing their virtual reality products before the brand physically creates the product.
Virtual reality marketing gives companies a chance to test the brand before it is brought to market. As Marc Cuban would say,“Do you have a proof of concept”, and with virtual reality marketing you can, before ever spending a dime to make it.
Connecting your business with an event through sponsorship is something a lot of corporations already do. Progressively though companies are looking for ways to be more diligently involved with the event itself, rather than just putting their logo on a shirt, a sticker or some hoardings.
Providing immersive virtual reality marketing experiences for your consumer alongside events can develop the brand engagement, and it can extend it well beyond brick and mortar.
Recruiting the right employees can be very perplexing. Giving individuals a sense of what it would be like to do the job can help entice the right applicants and see if they have the right skill set to do the job.
Investing in a new office space or a new store front is an enormous responsibility. Being able to understand how your consumers feel about how these layouts will look and feel, the color scheme, and product range is necessary.
It is a good idea to distinguish what your customer feels because they are the reason for the changes in the first place.
Reviews and 3D visualizations only give a narrow view of the future. However, a full virtual reality marketing experience can provide a much more holistic, accurate and captivating set of insights.
Over the past few years, massive investment has gone into companies developing virtual reality products, in March 2014 Facebook acquired Oculus for $2 billion.
Google has also made substantial investments in virtual reality development. Most significantly in October 2014, Google led a $542 million round of investment in Magic Leap.
Research carried out by CB Insights shows that from the first quarter of 2014 to the second quarter of 2015, an excess of $1 billion had been invested across 91 deals worldwide by companies working on immersive technology.
Virtual reality marketing is not a gimmick. Technology has just recently caught up to the vision of virtual reality. It’s not quite there yet, but it’s also not far.
Brands like Red Bull, Lexus, Marriot and the NBA have all already started using the examples listed above. To be an industry leader you must guide the marketplace as you can see, virtual reality marketing is in the lead.