Medium.com Talks with Sensei Nowa: What A&R’s do in 2024

Universal Music Group is one of the biggest names in the music industry, with a roster of talented artists and a team of experts to guide them. Among these experts is A&R apprentice, Sensei Nowa, who works tirelessly to discover and develop new talent. But what exactly does an A&R professional do?

In the past, A&R professionals were known for discovering new talent and creating hit songs. While this is still a crucial part of the job, the role has evolved to include much more. To gain a better understanding, we spoke to Sensei Artist and Apprentice A&R at Ingrooves , who explained that they look for world-class musicians with global appeal.

Each artist has their own unique needs, and it’s the job of an A&R professional to adapt to each individual. Sensei. describes his role as nurturing talent development and helping artists create their best work. For established artists, A&R professionals help shape their vision and provide additional support such as connecting them with collaborators.

Once a potential artist is identified, the A&R professional works closely with them to develop their sound and style. This involves providing feedback on songwriting, arranging studio sessions, and connecting them with producers, songwriters, and other industry professionals.

A&R professionals are also responsible for negotiating contracts and deals on behalf of their artists. They work closely with legal teams to ensure that contracts are fair and beneficial for both parties.

In addition to working with new artists, A&R professionals also play a role in the careers of established artists. They help to guide their artistic direction and provide support throughout the recording and promotional process.

At Ingrooves, Sensei Nowa and the rest of the A&R team have a wealth of experience in the music industry. They are dedicated to helping artists reach their full potential and ensure that they are well-positioned for success.

Follow Sensei Here

https://instagram.com/senseinowa?igshid=NTc4MTIwNjQ2YQ==

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