# How To Have Less Uncertainty Without Learning More Math

## This simple fact might just change your business

We live in a world where everything is tracked and analyzed. There is data flowing all over the place all the time. It’s so great, never before have we been able to so easily quantify every action we take. Not only do I know how far I ran this morning, but I know which miles took me longer than others and how steep of inclines I ran during those segments.

The granularity of data gathered has far surpassed our human ability to use it, and as such we build cool robots and algorithms to process said data and give us results, or better yet suggestions.

So why am I talking about data when my title clearly suggests uncertainty and math? Well they are quite correlated, let me explain.

We as humans are creatures of habit. We create routines and habits so we have to think less about things, yet we live in an environment that is constantly changing so we are always adapting to new changes around us.

As humans we created entities, like a business to have a structure of people to create something to provide value for others. By so doing, we often infuse our human frailties into that organization.

It’s nearly impossible to predict the grow of something like a business without being able to model and project how we might do it and then backtracking to figure out the small things we need to do now to make that a reality.

So the whole goal is to have less uncertainty. We can only ever live between 0% certain and 100% certain. Both aren’t going to happen, so we know our certainty will only ever fall between those two points.

There are lots of things we can do to reduce uncertainty, but most involve complex analyses of large data sets and of course math. Now, if you want to reduce uncertainty but don’t have that data or math, all the better.

See here’s the thing.

When you have a lot of data and knowledge, it takes a lot more data and knowledge, almost more than you already have to reduce your uncertainty. HOWEVER, when you don’t have a lot of data, it doesn’t take much data to improve your circumstances and reduce uncertainty.

That’s the secret. And I bet, in almost any organization at any stage, there is something they want to be more certain about, and that something is a thing they haven’t quantified or measured very well. As such, by merely starting to measure, they will reduce their uncertainty.

I love math, but I love even simpler means to reduce uncertainty and be able to make substantial progress towards goals and data is the key to being able to do so.