I thought I would share one beneficial strategy for getting your pictures the maximum exposure possible. Following these instruction will get your pictures in the Top Post section under BOTH Popular and Less Popular hashtags. This method works for every Instagram account. Whether you have zero followers and likes, or if you have thousands.
Lets Get Started!
The main point of a hashtag is to increase your exposure when users search pictures under specific hashtags. When a user does so, they will first see the Top Post section which contains 9 pictures which received the most amount of love, then if they keep scrolling they will see the Recent Post section which has a cluster F*** of pictures.
Top Post Section
This is the section we all want our pictures to be in. When a picture is in this section, your picture will be seen by thousands if not millions of people. Not only that, your picture will remain in this section for a while. If you have ever noticed that one of your pictures received 5x or more likes compared to your other pictures, then its most likely it was featured under the Top Post section.
Recent Post Section
This is the section where every picture is shown in when they use that hashtag. The chances of getting exposure from this section is slim to none since your picture goes further and further down the list every time someone posts a picture with the same hashtag after you. If you used a popular hashtag like #happy #smile your picture will be gone within a blink of an eye. The only way to be successful in this section is to use hashtags that have above 5k posts, and under 500k posts (Better to stay on the low side). The lower the posts of a hashtag, the longer your posts will remain visible.
These hashtags have the highest amount of views but also has the most amount of posts making it very difficult for your pictures to get lots of exposure unless they are in the Top Post section.
Less Popular Hashtags
These hashtags have a lower amount of views every day, and also has a lower amount of posts every day. This makes it easier for your pictures to get some exposure, and its also easier to get your picture in the Top Post section.
These hashtags usually have a higher amount of views compared to Less Popular Hashtags. Although they are semi-banned they will still show the Top Post section, and maybe a few Recent Posted pictures.
Now that you know the 2 sections, and the 3 types of hashtags I will explain a good tip/trick which will help you get your pictures in the Holy Top-Post Section.
- I always use 30 hashtags with every post. More hashtags, more chances of getting your picture seen.
- Mix your hashtags. Dont use all popular hashtags, and dont use all unpopular hashtags. You need to mix it up. Your hashtags should include Popular, Less Popular, and if your niche has lots of half-banned hashtags add some of those as well.
How Does This Method Work?
When you use all 3 types of hashtags, your pictures will first start getting some extra exposure from the Recent Posts under Less Popular Hashtags. This will get your pictures some extra likes, and comments, along with some new followers. Now that your picture has received some more engagement, your pictures will then have a higher chance of getting into the Top Post Section under the Less Popular & Semi-Banned hashtags. This will further increase your exposure. Now that your picture is in the Semi-Banned Top Post Section, your going to receive even more engagement. This should be enough to get your picture to appear under the Top Post section of the Less Popular Hashtags (If its not already). Now that your picture are in the Top Post Section of Less Popular & Semi-Banned hashtags category. They will continue to keep getting more engagement for at least a few hours. Now this is the fun part. Every now and then your pictures will end up in the Top Post Sections of the Popular Hashtags. This is when you see your account growing thousands of followers in a day if not sooner. Each category of hashtag has its own purpose. When you let them work as a team, your growth will skyrocket.
- Get your picture some likes from Less Popular Hashtags
- Get your pictures featured in the Top Post Section for Less Popular & Semi-Banned Hashtags
- Get your picture featured in the Top Post Section for Popular Hashtags.
TIP: Accounts with little to no engagement should have more Less Popular Hashtags. Accounts with good engagement (400+ likes/picture) should have more Popular Hashtags.
TIP: If you use 1 Less Popular Hashtag, your posts will have a lower chance of getting exposure. If you use 20 Less Popular Hashtags, your posts will have a 20x higher chance of getting exposure.
PRO TIP: Stop acting like your account has millions of followers. I have seen hundreds of clients who have 200, 500, or under 20k followers and dont want me to post more than 3 hashtags on their posts because it looks tacky. You will rarely ever see the day of your account reaching 1 million followers. Stop following what accounts with million of followers do. They dont need to use the methods smaller accounts need to continue to grow since their accounts grow naturally form the Top Post section, and from the amount of shares they get on their pictures. Your choice, Tacky and become popular, or proper and fail (majority)
How To Research & Prepare Your Hashtags
- You will need to collect a ton of hashtags that relate to your niche
- You will need to lookup the post count of each hashtags
- You will need to look at the Top Post pictures under each hashtags, and record the the highest and lowest amount of likes and comments.
- Review your account, see how much likes/comments you are receiving.
- Find hashtags that contained posts similar in likes & comments, and use these hashtags with your posts.
- Find hashtags that have slightly more likes & comments and use under 5 of those with your posts
You should have 25+ hashtags that have a similar amount of likes & comments, and you should have 1–5 hashtags that have slightly more likes & comments.
In total you want to post 30 hashtags.