FanBread: Creating a Platform for Influencers
Designing a way for influencers to monetize the massive growth that they have worked hard to generate.
“The team really came through for me. I was able to identify FanBread’s key product features and explore potential roadblocks before building.
At the end of the process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Rootstrap team for any company looking to take an innovative product to market.”
— Karl House, CEO and Founder of FanBread
Goal: Develop a Home for Influencers to Maximize Their Brand Potential
FanBread came to us, quite literally, on the back of a napkin. The now ubiquitous influencer monetization platform began as nothing more than a concept and an accompanying napkin sketch.
FanBread aimed to tackle much more than monetizing the most popular celebrities and influencers. The SoCal-based startup wanted our help in creating a platform for all influencers no matter what the size of their following.
“[PewDiePie’s] making $7 million doing something he’s really passionate about, connecting with people all over the world and I think that’s something that should be really admired. But what is not being told is 5 million other YouTube partners in the ecosystem and a lot of them aren’t making enough money to turn their passion into a full-time job.”
This is where FanBread comes in — Karl aimed to disrupt the current content marketing platform, and he sought our help to validate, test, and design his product.
Strategy and Roadmap
The first week of FanBread’s Rootstrap session was spent identifying the problem and defining the solution. We boiled it down to one governing question:
How might we leverage an influencer’s engaged audience to create sustainable brand value?
Influencers and celebrities have already done the heavy lifting when it comes to increasing exposure and generating a dedicated fan base. On a content platform like YouTube, however, it’s easy to get seen, but it’s hard to make money. In working with FanBread, we developed and refined the user experience and built a development-ready clickable prototype that makes it easy for influencers and celebrities to monetize their content by developing a brand and directing fans to their own personal site.
Solution and Output
To solve the problem of content monetization for influences, we ended up creating an interface for celebrities of any size to set up their own site and begin earning money through the traffic they already receive.
The solution comes through FanBread’s platform. Every aspect of the UX and UI that we developed went towards making it easier for influencers to earn money off of the following they’d already worked hard to build.
We designed a site builder for influencers to effortlessly create personalized home pages as a destination for content, advertising, and eCommerce opportunities.
Original Content Production
For influencers, as audience increases, free time decreases. Most influencers are left completely alone to deal with their marketing, content production, management, finances, and just about everything else that a traditional celebrity might hire a media production agency to do.
Consistent, relevant content production is vital to making sure fans have a reason to come back. In an effort to reduce time and stress, we developed a platform for influencers to get custom content from FanBread’s network of professional content producers.