Digitally Connected to find like minded friends.

The factors fueling our need to be others based on similarities.

An individual’s social media experience begins from the moment of creating an email account until user withdraws from wanting to communicate with others online or from the content displayed on their newsfeeds. Homophily which is the act of engaging with others with almost identical, values, or concerns. Grieve et al. (2013) mentions the aspects of social connectedness are viewed from the examinations of belongingness where social media users can facilitate another’s valued relationships. In their article, positive psychological outcomes originate from being socially connected, anxiety can be negatively related due to dysfunctional interpersonal behaviors and the resulting psychological stress from trying to remain connected to toxicity some individuals can influence on others with similar views that conflict with yours.

Homophily and you

Homophily benefits everyone in the circle of acquaintances as their love for the same reaching a connection through similar interests. “Nat Torkington, a trend spotter for O’Reilly Media, argued that “homophily raises the question for social-software designers of how much they should encourage homophily and how much they want to mix it up.” Social-software designers are the people behind Web sites like Facebook and Myspace, which tend to bring birds of a feather together.

Algorithm’s purpose and example

Groups of content strategists, data scientists, and software engineers created algorithms which consist of intricate logic, technical, and usage analytics to reveal each user’s personal relevance in a suitable timely manner (Warner, 2018). For example, Facebook’s algorithm depends heavily on interactive posts and comment activity to place posts from friends interested in the same topic (Warner, 2018).