Fear of writing a fully structured blog

I have been assigned an activity to just start doing something which I never did, just because I was afraid if that would work out or not. Thus, I will be sharing my experience regarding that activity in this blog.
It was Saturday night.
I was all alone in the Hostel.
I checked the time. — it was past 11:30 PM.
Though I could have been doing a dozen other things like Cook some food on time and eating it comfortably in my bed watching Netflix.
But instead, I’d finished writing (what I thought was) my best article so far.
I was pretty excited. And who wouldn’t be? — I spent my entire week on this piece, doing research, fixing typos, and polishing my copy.
I proofread the entire piece top to bottom 6 times to make sure every fundamental was covered.
In my mind, I was thinking “This ought to work!”.
So, I hit publish.
And…
And nothing. No traffic.
I waited a week but still nothing.
Okay, I’m exaggerating a little. I did saw a bit of traffic hike and received a couple of inquiries.
But the blog did not generate the result it was supposed to.
And the worst part? — This was happening with every blog for last 2 months. I was failing to grow business through blogging.
Was I making any mistakes?
You bet I was!
I was writing (what I’d like to call it now) “Temporal content”.
And this is the first mistake that I (and I’m sure many of you) have been making.
Focusing on Trends
I know it’s tempting to write about whatever excites us at any given moment.
It could be about an exciting new app release, a hot industry topic, or just any random stuff.
Whatever it may be, I want you to just kill that temptation.
Whenever you have an urge to write about some hot topic, just ask yourself this simple question:
Will this blog generate traffic months and years from now?
I know from personal experience that 9 out of 10 times, the answer is NO.
So, don’t do it. Don’t write temporal content on your blog for the sake of trend.
