Fear of writing a fully structured blog

Hafiz Qasim
Nov 3 · 2 min read

I have been assigned an activity to just start doing something which I never did, just because I was afraid if that would work out or not. Thus, I will be sharing my experience regarding that activity in this blog.

It was Saturday night.

I was all alone in the Hostel.

I checked the time. — it was past 11:30 PM.

Though I could have been doing a dozen other things like Cook some food on time and eating it comfortably in my bed watching Netflix.

But instead, I’d finished writing (what I thought was) my best article so far.

I was pretty excited. And who wouldn’t be? — I spent my entire week on this piece, doing research, fixing typos, and polishing my copy.

I proofread the entire piece top to bottom 6 times to make sure every fundamental was covered.

In my mind, I was thinking “This ought to work!”.

So, I hit publish.

And…

And nothing. No traffic.

I waited a week but still nothing.

Okay, I’m exaggerating a little. I did saw a bit of traffic hike and received a couple of inquiries.

But the blog did not generate the result it was supposed to.

And the worst part? — This was happening with every blog for last 2 months. I was failing to grow business through blogging.

Was I making any mistakes?

You bet I was!

I was writing (what I’d like to call it now) “Temporal content”.

And this is the first mistake that I (and I’m sure many of you) have been making.

Focusing on Trends

I know it’s tempting to write about whatever excites us at any given moment.

It could be about an exciting new app release, a hot industry topic, or just any random stuff.

Whatever it may be, I want you to just kill that temptation.

Whenever you have an urge to write about some hot topic, just ask yourself this simple question:

Will this blog generate traffic months and years from now?

I know from personal experience that 9 out of 10 times, the answer is NO.

So, don’t do it. Don’t write temporal content on your blog for the sake of trend.

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