What Happens When You Pitch Your Idea for 10 Hours STRAIGHT

By the end of the night, all I could do was put one foot ahead of the other.

Exasperated.

Just two days ago, I had no idea what my elevator pitch was. I’m one of those people that tells the back story to back stories. Pitching an idea in less than 60 seconds may as well be water boarding in my book.

Between the hours of 10:30 AM – 9PM, I attended the Propelify Innovation Festival in Hoboken, NJ and the Voyager HQ / American Airlines Happy Hour.

I spoke to approx 20 different people at Propelify. Some were fellow entrepreneurs, some were mentors, some worked for companies, and some were just there to learn.

I noticed a few things happening during my pitches. I felt I was most eloquent, or felt most comfortable pitching with people I immediately connected with or had a similarity to. This gave me more confidence that this person related to my idea.

I was candid that I was in the beginning stages of my magazine, and people were more than happy to give constructive criticism on my pitch.

The top notes:

A- Why would someone need to use your magazine?

B- How will you make money? Investors will always want to know this.

C- Don’t try to reinvent the wheel where you don’t need to.

D- Focus more on what your problem is, and spend time validating it.

Given all these notes, I also realize and have heard from a multitude of people- you just need to make it! Create an MVP that will get your idea across, and see if anyone sparks to it.

Pitching an idea in person is great, and the more you do it, the more refined it will become. For me, the more I pitched it today, the less confident I got, and it was directly related to my energy levels.

Some people will GET your idea. They’ll love it, and you will feed off their energy. In that moment, it will validate to yourself all the work you’ve done was worth it. Keep in mind who this type of person is, and think if that reflects your target, niche audience.

Some people will be confused by your idea. In that moment, you realize you have to become better at explaining your idea. You have failed to explain in a way that someone can imagine themselves being in or relate to.

Sometimes people will tell you about a similar brand/concept that is doing the same thing. These are people who are helping you do your market research! Look for downfalls or shortcomings of that competition and let it help you.

And most importantly, why? Why are you doing this? Remember that despite all the good and bad pitches, the confusion on what steps to take, how articulate you are – remember why YOU are doing this again. It’ll help guide the way.

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