Chaviva Gordon-BennettinSmartBug MediaTips to Repurpose Blog Posts into Winning Social Media PostsWould you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is…May 25, 2020May 25, 2020
Chaviva Gordon-BennettinSmartBug MediaHow to Be Productive While Working From HomeWithout a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not…May 8, 2020May 8, 2020
Chaviva Gordon-BennettinSmartBug MediaInbound Marketing vs. Outbound Marketing—Should You Make the Switch?If you’re determined to quit outbound marketing cold turkey and switch to inbound marketing exclusively, consider this: Although these two…May 4, 2020May 4, 2020
Chaviva Gordon-BennettinSmartBug MediaContent Ideas for Every Stage of the Buyer’s JourneyInbound marketing is about giving your prospects the right type of content at the right time. You have to give people exactly what they…Feb 14, 2020Feb 14, 2020
Chaviva Gordon-BennettinSmartBug Media5 Tips for Leveraging Your Most Powerful Marketing Tool: Your Employees!Whether you’re selling hang gliders in Hawaii or lead generation services in Georgia, marketing is everyone’s job-and we mean everyone.Aug 1, 2019Aug 1, 2019
Chaviva Gordon-BennettinSmartBug Media4 Things Your Digital Marketing Agency Should Never DoWhether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are…Jun 6, 2019Jun 6, 2019
Chaviva Gordon-BennettinSmartBug MediaHow to Create Engaging Content for Technical or “Boring” IndustriesSo, you’ve been hired as the in-house talent for a company specializing in dental mouthguards or a brand known for its award-winning supply…Jun 3, 20191Jun 3, 20191
Chaviva Gordon-BennettinSmartBug MediaHow to Write for Increasingly Distracted ReadersIt’s been a long time since people sat down and read blog articles word for word. In fact, it’s possible people never did this, but, as…Feb 27, 20192Feb 27, 20192
Chaviva Gordon-BennettinSmartBug MediaThe Evolution of Inbound MarketingInbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing…Nov 9, 2018Nov 9, 2018
Chaviva Gordon-BennettinSmartBug MediaHow to Prep Copy For a Designer to Create an InfographicThe most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold…Oct 24, 2018Oct 24, 2018