Charles PiersonWhy publishers should use Facebook’s Instant Article Platform to distribute content and sell ads.This week saw the roll-out of the Instant Article platform which allows publishers to host content within Facebook’s mobile app — instead…May 15, 2015May 15, 2015
Charles PiersonGoogle invites users to the auction.After teasing its introduction several months ago, Google has launched a beta of its ad-minimization platform Contributor. Many seem to…Apr 29, 2015Apr 29, 2015