Let’s make a promise to each other. Me, the writer, to you, the soon-to-be micro-influencer.
I will promise you that this guide will not be a basic one, where we give shoddy advice on how to grow your audience like:
Those are all useful pieces of information… but are they? …
I’ve gained hundreds of thousands of users by accident.
I put something together and it amassed +500,000 readers out of nowhere: no SEO, no fussy designer/writer/editor etc, no nothing — purely accidental.
Why? I did it as deeply as I possibly could — frankly, however… it sounds egotistical but… I only did it for myself.
I do believe there’s a lesson in that and I’ll cover in this piece what my internal voice is telling myself, along with my lazy side of the brain’s objections and shortcomings.
I would love to hear some of your add-ons to this concept that we all know, since it’s in every movie/book/religion/etc. yet we can’t seem to implement it as easy as we read it. …
It’s been 9 months since I started writing daily.
Every day, usually in the morning, I’d sit down in front of the computer and let something come up. Usually, in 15 to 60 seconds something would come up — either:
And today what came up was that… this was it!
The daily writing exercise has done its job. Or rather, the multitude of jobs:
People are drawn to do one mistake which maybe makes sense on paper but not really: acting like a big company when they’re just starting out.
I’ve been analysing websites of big tech companies for a long time. Here’s the idea: when you’re big, you do a lot of things.
Yes, there are exceptions that come up as a consequence of hyperfocus. Dropbox could be an example, although recently they’ve widened their offerings as well. But essentially they have 2 or 3 main products.
When you’re just starting out, you have many luxuries, one of which is: you can design an experience that’s tailored to all the possible scenarios/user profiles. …
Problems never ever “get solved on their own if you leave/ignore them”.
On the very few, very rare instances — but the math doesn’t make sense. It’s not worth ignoring problems hoping that they’ll get solved by themselves ever.
And while this may sound like life advice, it’s mainly targeted at SaaS/startup companies.
“Our user acquisition process is not very effective… but we’ll get the product right and then that’ll be solved”
“Our content marketing team is working hard, but no SEO seems to amount to anything at all… We’ll sort it out with more content”
At the opposite end of this spectrum is the following…
One of the words that are part of the definition of a business is “entity”. We call it a separate entity and there’s also the factor of limited liability.
I think most of us have taken this “entity” and given it that last definition in a streak of definitions. You know when you read the dictionary entry for a word and, then you stumble upon number 5 and you say “Oh, yeah, you can use this word for that as well…”
However, it’s not meant to be a new dictionary entry.
A business is a separate entity and I want to draw attention to one pitfall we’re drawn to many times. …
If you identify with the following, this piece was written for you. You have:
That makes you a professional. It also means you’re asked to work for free. Here’s everything that’s wrong with that.
I don’t know if you’re usually working 1, 3, 5 or 12 hours every Sunday. But chances are you’re working fewer hours than usual since… it’s Sunday.
I’m proposing this: dedicate every Sunday to working for others.
If you have a skill and you’re doing good work, sooner or later friends and family will ask for help. And you don’t want to turn them down. …
Whatever’s hard to do today — will be easier to do at a later point.
Setting up an e-commerce store involved quite a lot of heavy lifting — if this was 2005. Today, it takes a couple of clicks. And it can even be free.
What you needed, back in 2005, was the vision for the need for simple e-commerce at scale.
What’s needed at scale in 2025? Bonus points if the answer is any of the following buzzwords, but rather something that can not be brushed off with “It’s too complex”:
Here’s a tactic that I’ve seen going on around — and you’ve known an example I’ll list.
Making yourself “annoying” enough to a bigger company, so that it’s cheaper for them to buy you out, than to let you eat into their profits.
Let’s break that down as it might be confusing, since it’s densely packed.
By “yourself”, I mean the company and/or the product you’re building. It could be a product, or it could be a set of tools.
By “annoying to a bigger company”, I mean you’re causing distress to another organisation which has been in the game for some time and they’re well established. …
You can try and make your company’s website fancy, along with its’ whole brand, the visual direction, the logo and all the way down to the business cards.
Make it better than our competitor. Make it look “2020”. All sleek and modern.
Or, you can simply build everything with your main user profile in mind. Big buttons with “I want to do this” or “I want to do that”, since what you offer can be boiled down to this or that. This works fantastically well if: