How to build an online audience in 2022
And you should make it a habit
Building a name of yours online takes a lot of work, It takes planning and an adoption of habits that set you up for reaching your goals.
You got to think about how your daily rituals are affecting your life in the long term.
The most important weekly habit that we’ll talk about has been key to building an audience online for a lot of successful creators.
One of the most games changing things that you can do for your personal growth and enjoyment of life, from becoming financially independent to making friends with some cool people, building an online community made all these things possible.
Why building an audience is one of the best things that you can do for your personal life and career?
Relationships are the most important things in life, as we all know. And building an audience lets you connect with so many more people infinitely more people than you would if you didn’t have some sort of presence on the Internet
Because when you put your stuff out there online, when you share your work, then that work will resonate with people who care about the same things.
And then those people will reach out to you and then you might end up being friends on the internet because you like each other’s work, then you might end up meeting in real life.
And you might end up sort of having this like blossoming friendship from someone across the world that you would never have met had not been for the sharing stuff online and trying to build this audience.
if you care about having an impact, then building an audience means that you can magnify whatever impact you want to have as an individual.
So, for example, if you are a teacher in real life, there’s only few people that you can teach physically in person.
But if you build an audience instead and do teaching online through a blog, an eLearning platform, YouTube or anything like that, that means that your personal impact as a teacher can be magnified because of the audience aspect of it.
Let’s say you’re a social media influencer, with however many followers you have, if you care about something or about a social cause, or anything else, then the fact that you’ve got an audience online will mean that so many more people will also know and possibly care about that social cause, then if you were just an individual without an audience.
Every creator needs only 1,000 true fans to maintain a fruitful, if unspectacular, career, thereby relieving the artist of the need for some of the nastier things in life as a regular job.
True fans are sometimes called superfans or uberfans, depending on whose theory we’re talking about.
The idea is that if each of the 1,000 fans bought $100 worth of product every year (the figure equals an arbitrary full-day’s pay), you’d have an income of $100,000, which, even minus expenses, can still represent a reasonable living for most artists.
The trick, of course, is how you expand your fanbase to that magic 1,000-fans number (providing that you buy the theory in the first place, of course)
The fact that that exists, mostly thanks to the power of the internet means that there are so many more careers and career paths that are possible compared to what it was maybe a decade or two ago.
And that means that you don’t have to end up doing a career that you might not enjoy, you can carve your own career out there. And by virtue of building an audience, you can hopefully, at some point, make enough money from that thing, that niche thing that you’re doing to be able to do that forever.
And then that’s great, because then you’re doing the thing that matters to you. And then you’re not like working a job that you’d might not enjoy, you’re doing the thing you want to do, and not being shackled to employ employment.
If you’re not into that. Let’s now talk about how you can build this audience online. And that is where the Million Dollar Habit comes in. And that is the habit of Showing Your Work.
This Means that you must share your thoughts and your process and your work, online, for free. You don’t need to be an expert to do so. And by sharing your work online, you’ll attract an audience of people who care about the same stuff you do, and this can easily change your life.
To succeed in this process, there’s three principles that you really want to follow:
A- Providing value:
There’s no value in sharing a photo of your latte or your lunch unless you’re like a food blogger or something.
But there is value in showing your work, showing the thing that you’re working on documenting your process of learning something and then sticking it on the internet and crucially, sticking on the internet without asking for anything in return.
A mistake a lot of people make is they think, well, if I post stuff on the internet, people should pay me for it. No people should not pay for it. The way you build an audience is by giving people value for free.
And then over time, after a few years of doing this consistently, then people will maybe start paying you for it. And that is exactly how it should work.
Everything is better when we do it consistently. You know, you get more Hench when you work out consistently, you live longer when you eat healthier. consistently, you build an audience more effectively, and you just have more fun when you are showing your work consistently.
C- Picking a specific niche:
If you’re just getting started out, then sharing kind of your productivity hacks, something like that probably isn’t going to go into too much of an audience because there are zillions of people doing that same thing.
But if you’re just starting out and you have a very niche interest in a very niche thing like, the economics of StarCraft two or something like that, then writing about that showing your work and stuff that will be far more likely to get you an audience in the short term.
But If you think it’s too niche, it’s probably not nice enough, just like niche down as much as possible, and like, show your work when it comes to the quirky and weird things about you.
Where to show your work
And at this point, you’ve kind of got a few options, you could go down the social media route, you could make an Instagram account, or you could make a YouTube channel, and you could show your work on Instagram, or YouTube or Tik Tok, or LinkedIn or Facebook or things like that.
And that’s fine. And a lot of people have built an audience off the back of that. But the difficult thing about building an audience on a social media platform is that you really don’t own that audience.
You have no way of contacting your audience, they’re not really yours, they are an audience that you’ve borrowed from the platform temporarily.
Once you’ve done that for a bit, you kind of want to transition your audience into an email newsletter. Having someone’s email address is the only guaranteed way of being able to contact that person. And so basically, it’s okay to build an audience on social media.
But you’ve got to recognize you’re building an audience on borrowed ground, it does not belong to you, it belongs to the platform, you want to try and get them onto your email list as well as you possibly can.
There are all these people like Noah Kagan and Tim Ferriss, and Ryan Holiday and James clear that sing the praises of having an email newsletter or having a mailing list because it is the only way guaranteed way that you can contact your audience.
And so, you just must start an email list and start collecting emails. It might not be relevant for you right now, maybe you might not even send a newsletter very often.
But at some point, you’re going to be glad you have an email list where you can have that direct line to your audience.
And then, you know, the cool thing about sending emails to people is that people reply to those emails.
What is an email newsletter?
it’s sort of an email that you send on a regular basis. It could be weekly, it could be every other week, it could be every month, and it just has a few things in it.
Tim Ferriss has a newsletter called five-bullet Friday, where every week, he just sends a list of five things that he’s been enjoying that week.
David Parral has his Monday musings, and his Friday finds newsletters where He sends a few thoughts that he’s been thinking about and then links to articles that he’s found useful.
Nate Eliason has his Monday medley Newsletter, where he just sends Again, links to stuff that he’s enjoyed that week books, blog posts, music, anything interesting like that.
And that strategy curation is very good. Because right now, we live in a sort of the abundance era where there’s just so much stuff out there.
And if you’re interested in starting a newsletter, I would recommend you go down the approach of just write a paragraph, sharing something that you’ve learned or something you’ve been thinking about that week, and then a few links to interesting things that you’ve like read or listened to or watched anything like that. works nicely as an email newsletter.
Platforms to write your newsletter on
There are two free options that I would recommend Substack and Revue. Both platforms are very good ones.
You can also switch to ConvertKit, it’s just more powerful and it has a bunch more features than the other two does. But it’s s free for the first 1000 subscribers.
And you can just start getting emails in a list. It’s kind of fun, it gets you into the habit of writing something weekly.
It gets you into the habit of like reflecting on how your weeks gone and what you’ve learned. It gets you into the habit of showing your work and sharing stuff with people.
And it’s not that hard. Like you don’t have to get fancy cameras and start a YouTube channel.
You don’t have to put yourself out there by being one of those people who post photos of themselves on Instagram.
You literally can just send one email every week or one email every month that has like two paragraphs in it and a few links and that is. A great way of getting started with building an audience on the internet.