5 Tips To Mastering The Set Up of Your Facebook Fan Page

WHAT MAKES YOUR FACEBOOK PAGE AWESOME?

Take a look at some of the bigger brands Facebook pages such as Starbucks & Nutella. Pay attention to how sleek their photos and hashtags are. The content that gets likes vs the ones that don’t get so much engagement. Companies like this are great to take ideas from even if you’re not that big yet. Who know’s, maybe some of your posts will go viral!

HOW TO INSTALL & USE APPS ON FACEBOOK

Type the name of the app in the search bar at the top of your Facebook home page if you already know what app(s) you want to include on your page. Select the app from the list of results.

OR

Navigate to the Facebook Apps and Games page if you want to browse available apps. 
www.facebook.com/games

EXAMPLE: Instagram — -> Use ” Instagram Tab”

(Rule of thumb: if it says “tab” next to it that means that is a page specific app and will be displayed on your page)

Should you want to edit or delete an app go to the top right of your Facebook page and click the “settings” gear.. then go down on the left side of the page and click “apps”

THE BEST APPS FOR FACEBOOK PAGES

ICONOSQUARE — This app connects your Instagram feed with your FB page. It’s a great way to promote your Instagram account to your FB community, and to bring more visual content to your FB page.

MAILCHIMP — If you have a MailChimp account, you can connect it to your FB page to create an opt-in form for your newsletter or contests, etc. right on your FB page

PINTEREST — This app connects your Pinterest account to FB so that your fans can view all your boards and pins.

YOUTUBE — This app integrates your Youtube account with your Facebook Page, so your FB fans can view your brand videos without ever leaving the page.

ECWID — This app lets you add a shopping cart to you FB page, giving your fans the option to purchase your products or services right from there!

RIPE SOCIAL — This app offers multiple apps that increase brand awareness, promote client interaction, drive website traffic, cultivate repeat business, generate sales leads, and ignite viral marketing.

— -> Some other apps definitely worth checking out are: 
(Heyo, Post Planner, ShortStack (Make Us Better), NetworkedBlogs, SelectrMe, Fan of the Week, Live Chat, Open Table, SurveyMonkey, PageLever)

OPTIMIZE YOUR FACEBOOK PAGE SETTINGS

First & foremost, ensure you have EVERYTHING filled out on your FB page. This includes: 
→ About section 
→ Business address & phone # (Google factors this in when ranking)
 →Correct Page Category
→ Visibility, etc., etc.

CLAIMING YOUR FB URL

→ Once you have 25 fans/page likes, you can change your current (long number) FB URL to your own custom business name.

→ You can only change this once and you have to request permission from FB, so choose wisely! This will greatly increasing your ranking on search engines such as Google & Bing.
(this can be found and changed under the about tab in settings)

I will be uploading more post on how to increase you’re traffic, sales & online presence so if you’ve enjoyed these quick tips please follow, share, like, comment & tell me what you think! -C