Balancing Creativity and Usability
Boris Müller

I’m glad you clarified things with this article, because the last article was very alarming. The reason most websites look the “same” is the same reason most cars look the “same”. The steering wheel, dashboard, wheels, etc are all in the same place for ease of use. Even though the colors, and shapes are slightly different.

The pupose of most web sites is not design, it’s information. Form should follow function on the web.