How Checkpoint Will Generate Revenue, and How We’ll Use the Money
The disruptive potential of blockchain technology and the closely related cryptocurrency assets have gone mainstream. The current global crypto market capitalisation is valued at over $2 trillion USD, with more than 10,000 live crypto projects.
With the recent introduction of new innovative categories such as DeFi, NFTs and the metaverse, the current wave is expected to be only the beginning of the exponential growth of the market that is ahead of us.
The crypto industry has since moved from just whitepapers to real-life applications with hundreds of pilot and commercial projects being launched by various startups, world institutions and top private companies. Examples of some of these projects include El Salvador’s recent adoption of Bitcoin, Walmart’s food traceability system, J.P. Morgan’s Interbank Information Network for cross-border payments, Twitter’s BTC adoption as well as Facebook morphing into Meta.
Checkpoint’s Revenue Model is Unique and Revolutionary
On the funding side, the venture capital industry has poured a record $30 billion USD into crypto projects in 2021, according to reports. This is an impressive figure which is more than the total amount raised in all previous years combined.
While the growth of the industry is good news to every investor, the main drawback that seems to be holding most projects is how to remain viable after token sales come to an end. A large number of projects seem to build their revenue models around tokens.
Across the board the investment options available are common in most projects; from crypto lending, IDOs, NFTs, mining to staking options. While these models provide investors with the opportunity to grow their coin stashes, they however suffer from the inherent risk of being closely tied to the performance of the related asset in the market.
For example, when the price of a staked cryptocurrency rises, the investor benefits from the price increase as well as the staking benefit. However, when the opposite occurs and the price plummets downwards, then even the staking rewards might not be enough to cover the loss.
There is a real need for diversifying revenue streams for both crypto projects and investors. We have witnessed the current crop of new metaverse gaming platforms requiring users to purchase their tokens first to be used to buy in-game goodies in the form of characters, skins, and skills despite initially promising users free access.
Many education and learning platforms allow their learners to access lower-level content and material for free but those that require middle and professional level content are required to pay. All these are attempts to solve the revenue model dilemma.
Checkpoint has introduced a rather unique and revolutionary revenue model. The model generates income from various revenue streams that are not directly tied to the blockchain or crypto. This ensures that our project remains afloat and profitable in times of crypto slumps where the whole market is on the back foot.
How Checkpoint is Generating Revenue
With a list of already existing and known IPs, Checkpoint has within its grasp several revenue streams across the brand.
Checkpoint Magazine — This is our flagship publication that features themed and in-depth analysis of video games.
We have several fully interactive magazine pages available for purchase by interested organisations that may want to advertise with us. The adverts can be static ads, interactive ads or any other kind of ad that the ad agency wants to implement. Advertising campaigns can be set to run for a time, updated after a certain time and will show across all devices.
For those looking to target a specific audience, geo-targeting ads can also be set, meaning there could be many campaigns running simultaneously globally in the same issue of the magazine.
According to our experience and modelling, the magazine is projected to generate gross revenue in the region of £150,000 GBP in the 2023/24 period.
Checkpoint Podcasts — These are talk shows featuring unabridged conversations with industry experts, family focused podcasts, podcasts looking at Digital Literacy and how we write our lesson plans.
The podcasts that are already available can support advertising in several ways. Checkpoint is able to create pre-roll adverts that play before the content does or post-podcast adverts that play at the end of the podcast. The sponsorship will also be mentioned in the podcast description and within the show notes if relevant.
The podcasts which are available for advertising opportunities include Designing Digital Literacy, the Checkpoint Podcast, Audio Documentaries with Hit Play (family focused podcast) and Checkpoint Chats (full, unedited and unabridged conversations with industry experts) which will be coming soon.
Assuming we sell half of our inventory at the 2-week advertising model for only one podcast in the year 2022/2023, we are expecting a gross return in the region of £69,000 GBP for that year.
Checkpoint Website — Advertising on the Checkpoint Magazine website and Checkpoint Hub offers an opportunity to reach our more news-focused audience.
For now, the website will host campaigns that are full site takeovers with landing page links.
Based on this information, we expect to have secured four site takeover campaigns for the year 2022/23, generating a gross return of £20,000 GBP.
Checkpoint Multiverse and Infiniverse — There are an array of advertising opportunities within the Checkpoint Multiverse and Checkpoint Infiniverse Store.
Like with the magazine, adverts can be simple billboards, a video or animation or even a link to another VR app (currently exclusive to Oculus headsets) or an external website.
Checkpoint Digital Merchandise and NFTs — At Checkpoint, we regard our NFTs as merchandise and we aim to offer several different things here.
Our INO (Initial NFT Offering) will be made of bespoke trading cards which will sell as individual cards, packs of three, five or 10. There will be a run of 10 cards per album, with 200,000 cards minted.
With time as the marketplace grows, we will also offer several accessories, clothing and even pets and props for our multiverse travellers to buy.
We have forecasted that the Checkpoint Digital Merchandise and NFTs will generate around $540,000 USD gross return.
Checkpoint Sponsorship — Kids brands only — As a rule of the thumb, Checkpoint does not advertise to kids and this will remain unchanged forever!
Alternatively, we are offering the chance for those interested organisations to be featured as a Friend of Checkpoint if they opt to sponsor the Kids brands. This can be part of the organisation’s corporate social responsibility initiatives. More information on Checkpoint Sponsorships can be accessed from our Orange Paper.
Checkpoint Corporate Social Responsibility — For companies and publishers that want to give back, we have a Corporate Social Responsibility (CSR) scheme that allows us to create bespoke learning opportunities with your game.
We have made a video based on Sonic colours ultimate, with an interview set up for the children to present their ideas to Sonic’s executive producer which you can watch for an in-depth analysis of the Checkpoint CSR.
Checkpoint Learning — As we have previously pointed out, all of Checkpoint’s Home Learning Packs will continue to be free to everyone. However, Checkpoint will be implementing a subscription model for schools when the new site is launched.
We have already started working with schools in the UK, with plans to expand the program to schools across the world, from South Africa to Singapore to Canada.
Checkpoint expects to have a number of these schools onboard by 2023 and gross revenue of £25,000 GBP in the same period.
How Checkpoint is Deploying its Revenue
The above revenue strategies are some of the ways we are employing here at Checkpoint to make sure that the project continues to sustain itself. There are several initiatives that we have set for the funds to be used for. These initiatives have been tailor-made to ensure that our community of users also benefit. Here are some of the initiatives that we will be spending our revenue on:
Engage to Earn — At Checkpoint, we have identified a way of rewarding LOAD token holders and our community through a revolutionary model that we call Engage-to-Earn. In much the same way as the Brave Browser rewards you for advertising, Checkpoint is rewarding its community for engagement and we have already started doing this in our Telegram community.
LOAD buybacks — Checkpoint has a token buyback mechanism in place already. When advertising money comes into Checkpoint in fiat or stablecoin form, we will use a portion to buy LOAD tokens from the market. This will reduce the token supply and potentially support its value, a win for our holders and staking investors.
Staking Rewards — — Checkpoint has allocated 20% of the total LOAD token supply to staking and rewards, but our staking is a little different. Because we are a business, we encourage holders to keep their tokens as the business grows. We will deliver an array of different staking rewards, including NFTs and other incentives which we will be announcing soon.
Research and Development — We have several mobile apps that we have earmarked for release during the same period. Our community can look forward to a standalone VR app and the Checkpoint Multiverse app launch.
In 2024, we will also launch the Checkpoint centralised site and new proprietary CMS as well as the Checkpoint Arabic Service. Our revenue will also be used to support development of these properties.
If you take the time to read our articles such as this one as well as our Orange Paper, you can conclude that Checkpoint’s mission and goals are set out.
We are not some fly-by passing crypto project!
We are here to stay and the metaverse is ours for the taking. We have a working project that you can check out and interact with all our content. Go check out our multiverse today: https://multiverseonline.io/domains/checkpoint5.multiverseonline.io
Checkpoint is a digitally-interactive media brand and Web 3.0 content pioneer that empowers us all to use video games for good.
Checkpoint achieves this mission by creating engaging content that explores how video games impact society. Using the cultural capital of video games, Checkpoint’s content calls everyone to analyse, understand and improve the world around us.
A member of the Blockchain Gaming Alliance, Checkpoint already has live content platforms, including Checkpoint Bedtime Stories, Checkpoint Magazine and Checkpoint Multiverse.
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