General Management is an assortment of both traditional management and universal learning that are necessary to all organization types
Inspired by DIY Toolkit, Queensland Government Starting Business Toolkit, Free Management e-Books, Storytelling with Data by Cole Nussbaumer
How you should use the toolkit
Refer to labels associated with the toolkit to optimize experience and create relevant journeys to your organization
Organization Life Stage
The life stages of an organization is based on the concept of organization readiness, current capabilities, and potential room to growTask Complexity
Complexity levels reflect the amount of stakeholders and committed time it takes to complete each activityToolkit Resource
Each provided toolkit solution will have a possible of three types of resources available which the reader can choose to utilize or develop further
Storyboarding
What is it?
An Executive Briefing Pitch is a quick overview of your business plan targeted for all purposes.
It provides the audience (investor, customers, partners, and co-founders) a good sense of potential business growth and your unique selling proposition.
Why should I do it?
- Helps you stay focused on the big ‘idea’ of your enterprise. The pitch comprehensively outlines your enterprise’s narrative issue, the solution, and the value delivered
- Provides you a story medium to obtain buy-in for all audiences, especially for investors. Opportunity is constantly on the move, and having a readily-crafted pitch deck provides that advantage.
How to use it?
1.[Storyboarding] Prior to story boarding, you and your team should have an elaborate enterprise plan outlined through our enterprise canvas design or a business plan
2.[Story Structure] Outline the important requirements in a triangular flow. The structure and flow of the presentation is not fixed and depends on your style of story-telling
3.[Visual Presentation] Use our slide templates to get started on content construction and storyboarding
Further Details — Sequences of a Storyboard
Quick Points
- The key statement is the main statement driving all facts
- Each presentation structure and slide is built like a pyramid; key takeaways are built at the top supported by arguments below
- Arguments must answer ‘what’, ‘why’, ‘how’
- Structure your writing so that the audience absorbs most important points given limited time, and can understand the content without the presentation
Guiding Principles and Tips
A strong presentation is about capturing the audience’s attention. The audience is key to everything. The presentation deck is only used as a supporting tool, but not the main instrument used for communication.
Further Details — Building the Introduction (SCR)
Situation, Complication, Resolution (SCR) is the starting framework to communicate your argument, story, and objective of the meeting
- Situation
The situation sets the tone of the context. The situation usually coverts an important story that the audience generally knows and accepts as an undisputed truth - Complication & Question
The reason the situation requires further action. The complication further amplifies mounting facts that drive the situation to further rigorousness - Resolution
The corresponding solution for the situation and complication. It can also help capture an opportunity
Sequencing of the SCR depends on the audience and your style of presentation; but it is recommended to have all elements
- Situation > Complication > Resolution
Classic structure of storytelling and most commonly adopted by consultants. Used specifically for first-time purposes in presentations - Resolution > Situation > Complication
Bold Move and cut to the chase. However, it is also used with relationships where resolutions have reached been agreed in previous meetings - Complication > Situation > Resolution
A major event or disturbance that creates a strong trigger to the storyline and the context
Storyboarding Structure Example
Story Boarding and creating persuasive presentations depends on subject content, audience, and type of presentation that is being delivered
Storyboarding Template
Use this empty formatted sheet of storyline to write the initial draft of Situation, Complication, and Resolution in a sequential order (Rec. Max 5 Slides)
SCR Guiding Template
The SCR Template will help brainstorm your journey of social innovation into a condensed storyline that highlights all key statements
SCR Guiding Questions
S — Situation
- What background knowledge is relevant?
- What are the current circumstances of the affairs?
- What is your personal journey with the situation?
- Where and what is happening at the moment?
- What is the nature of the macro-environment?
C — Complication
- What are some factors that emerged spontaneously?
- How harsh is the complication? Opportunities?
- What are the impacts of this complication? Who has been implicated and affected in this situation?
R — Resolution
- What must be done?
- What would a successful outcome look like?
- What is the comprehensive solution that caters toward each situation?
- What are the steps to solve the issue?
SCR Guiding Template
Use this empty formatted sheet of storyline to write the initial draft of Situation, Complication, and Resolution in a sequential order
Presentation Guide Template [Recommended]
Each presentation is constructed based on the pyramid structure, where main statements are branched and supported through facts provided on the slide
Visual Presentation Creation
What is it?
The ‘Visual Presentation Creation’ is a process that will help you communicate your story through illustrations, texts, analytical graphs, and infographic templates.
Why should I do it?
The usage of a structured powerpoint format will help you get messages to the audience with greater clarity and precision. The best presentations are tailored to the audience in the room.
As the leading story-teller, you’ll get the following benefits:
- Display context and content that has proven to be more engaging with the audience
- Tell a comprehensive story given that a storyboarding structure is achieved
- Think like an artist for the audience
How to use it?
Setting and Delivery Style
To shorten the distance between the audience and the content, we need to understand the arrangement of space and the anticipated delivery style
Audience Profile Questions Template
Inspired by Simon Sinek’s ‘Start with Why,’ these list of questions will help get you through understanding the audience in greater depth and width
Presentation Style Guide
Your responsibility as the presenter is to balance both emotional and analytical content illustrations tailored to the type of audience
Emotional Tone
Personification and life story of a tragic individual, a hero’s journey, an unfortunate victim, personal stories Metaphors, analogies, and quotations
Thought-provoking, personal questions Progressive buildup based on stories and experiences
Analytical Tone
Data-evidence driven statements Exhibits, Graphs, Illustrations, Icons Logical Arguments and structured flow Examples, Case Studies, Evidence
Presentation Guide Template — Recommended
Each format and structure of the presentation is recommended to help with ease of content understanding
Presentation Guide Template — Tagline
Each format and structure of the presentation is recommended to help with ease of content understanding
Guiding Principles and Tips
Main slide concept is directly provided to audience, which provides quick understanding and the conclusion. Having a header will potentially lead to misunderstand, confusion, and how the solution-issue is interconnected
Use strong vocabulary to strengthen ‘call to action’ or ‘weight’ of the contents presented
Presentation Guide Template — Content Flow
The reading format follows a hierarchical structure that is easier to understand
Guiding Principles and Tips
The pyramid structure re-arranges content such that important messages are prioritized
Mixed usage of visuals will help guide understanding of content in a structured and orderly format (e.g. arrows)
Presentation Guide Template — Illustration
Select an icon, infographic, and illustration that best fits with the written content
Guiding Principles and Tips
Visuals are used to leverage content understanding and comprehension. However, ugly visuals can be distracting to the eye and deter the reader to go through all relevant details Use shapes (boxes and circles), lines, arrows, and infographic structures to separate and / or highlight important content
Presentation Guide Template — Color & Style
Stay consistent with your brand identity — Use the same color scheme, fonts, and format
Guiding Principles and Tips
Identify your brand’s unique design and color palette that will be used for all presentation slides
Font designs add value to your text. Holding the reader’s attention requires creativity and style. Consistency is key.
Visual Diagram Library
An illustrative diagram can be used in various ways to complement bodies of texts
Visual Diagram Library
Choosing an effective visual graph will provide swifter understanding of contents
Visual Diagram Library — Graphs
Declutter the presentation visuals to bring out a clearer target message
Before and After Tips
Remove chart distractions: Assess the importance of grid lines and arrangement of labels if depiction of analysis is written elsewhere
Enhance Coloring, Font Size: Improve labeling through color coding to make reading comprehension easier
Before and After Tips
Format Line Patterns: Use a combination of straight and dotted lines to differentiate between actual and forecasted amounts
Axis optimization: Identify axis bounds [min, max] and axis units [minor, major] to clearly depict visual performance of graphs
Visual Diagram Library — Bar/Line Graphs
Use visualization features (e.g. sort by, lines, boxed area) to highlight key messages
Before and After Tips
Sorted by Filters: Arrange variables based on high to low, and vise versa, depending on depicted key message
Boxed Area: Highlight content that reflects your main argument and key message
Before and After Tips
Area color coding: Use background color to enhance key message and distinguish variables
Line Depth: Bold line depth to identify vital information and message
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