An Interview With Vicky Colas

Happiness: The entire life’s purpose is built on happiness, whether in work, home, or the community you live in. When you find it in one sector, you can find it almost anywhere. I try to encourage those who are unhappy to ease up on self-criticism. The fear of doing something wrong might stop someone from embarking on the first step, let alone completing it. In the recovery community, the most repeated phrase is, “let go and let God.” Believe that a spiritual force can help you when you tremble and can help you regain your strengths.

Is the American Dream…


An Interview With Vicky Colas

Always be improving — No one gets it right the first time. Whether that’s the name, formulation, or branding, there will always be room for improvement. Since our launch, we have gone through three iterations of our first packaging design and a complete brand refresh. We’ve incorporated feedback from our consumers, retailers, and distributors. We continue to develop and launch new flavors and innovate new products to grow Phocus. Always be improving.

As a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing John J Mittel…


An Interview With Vicky Colas

Determination and Patience — There is always a balance of art and science that goes into innovation to ensure a product comes to like as you envisioned — but even more so with food and beverage products. To create a successful food or beverage brand, you must be determined and patient. For instance, Silk spent several years perfecting our Greek Style yogurt offering to ensure amazingly this texture featuring a coconutmilk base and pea protein. We weren’t willing to put out a product that didn’t “nail it” and we’re so proud of what ultimately made it to stores!

As a…


An Interview With Vicky Colas

Live and breathe your business because success is not a one-time thing. Be willing to dedicate yourself and put in the time over and over to continuously learn, grow and improve. I still come into the office on Saturdays and, especially in the early days, I would devote my free time to reading trade magazines and clipping articles that gave me ideas.

As a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing Deepak Amin.

Deepak Amin is president and CEO of Deep Foods, the largest…


An Interview With Vicky Colas

It is the most magical career that will open doors in the most unexpected of places and craft lifelong friends. I have friends all over the world because of my culinary career and I have traveled to every continent. Because you share blood, sweat and tears with your food colleagues — they have seen you at your best and your worst — these are YOUR PEOPLE. Even if you leave the kitchen environment, you have a social and moral responsibility to stay hospitable. Being gracious and kind is free.

As part of our series about the lessons from influential ‘TasteMakers’…


An Interview With Vicky Colas

Make connections. If you want to work or move to the United States, it makes it far easier to find a job when you have networks and connections. For example, when I was first introduced to Rachel and Bill, I came to learn that they have professional connections with valuable people. So even when I wasn’t actively looking for a job, I continued talking to them and maintained a relationship with them. I think the establishment of that connection played an important role in getting a job with them. I really believe, if you’re not seen, you’re not remembered.

Is…


An Interview With Vicky Colas

Give back — The rewards of giving back to your community are tremendous and many times unseen. Your story will inspire someone.

Is the American Dream still alive? If you speak to many of the immigrants we spoke to, who came to this country with nothing but grit, resilience, and a dream, they will tell you that it certainly is still alive.

As a part of our series about immigrant success stories, I had the pleasure of interviewing Xavier Murphy.

Xavier Murphy founded the Jamaicans.com platform in 1995 and is a pioneer for web-based technology for the Jamaican Diaspora. Xavier…


An Interview With Vicky Colas

In my mind, in order to create a successful food or beverage brand, you need to have a deep underlying reason for building your business and be super clear on your “why.” Brand-building is far too difficult and takes too long to become successful to do it just for the money or other superficial reasons. Early on in the previous version of Cheeky we would work 16–18 hour days every time we produced, and one time I didn’t sleep for almost 50 hours in a row to ensure our Kickstarter orders got out on time. …


An Interview With Vicky Colas

Someone could have told me that becoming a cook was little like entering a monastery making it a lifelong commitment. I wish that I had known how much dedication is needed to succeed.

As part of our series about the lessons from influential ‘TasteMakers’, I had the distinct pleasure of interviewing Chef Guy Reuge.

La Toque d’Argent (the Silver Toque), one of the culinary world’s most prized possessions, was awarded in 2006 to Guy Reuge, culinary director of Three Village Inn, along with the title “Chef of the Year” by the Maitres Cuisiniers de France (Society of Master Chefs). …


An Interview With Vicky Colas

…Find a way to make it something that makes consumers feel good, maybe physically clean and satisfied like ours, or maybe it generates other kinds of good feelings for consumers. Make people FEEL good. Our consumers Feel so good, not only when they eat our Flats and feel so clean and satisfied, but when their family members, friends, and kids reach for them instead of junky foods, that is really the greatest feeling.

As a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing Ellen Macks.

Chef Vicky Colas

Chef | Nutritionist | Entrepreneur | Consultant

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