Problems are the heart of every potential business. They provide an opportunity to profit eventually but initially you must show how you will accomplish it. It’s not simply about solving a problem, it’s about blowing people away with simplicity and the user experience. Desperation for profit is counterproductive. Allow your business to gain traction and spread, understand the scale of the problem through expansion and keep meeting people’s needs. If you solve problems people had grown so complacent of that they ignored them, in a way that they are naturally integrated as a simplistic solution to everyday life, profit will come after.