How to Grow your Instagram Following

Chelsea Ellis
Sep 3, 2018 · 2 min read

In the article “10 Reasons Why Your Instagram Audience Isn’t Growing,” Johannes Kanter describes a few things you’re doing wrong on Instagram and how to fix it to grow your following. The first reason you’re not growing your following is because you’re not engaging with your audience. People liked to feel included. By responding to people’s posts, you will excite people and keep them coming back for more. This is easy to implement. Something as simple as a “Like” can get consumers to be more interested in your social media. Another reason you’re following isn’t growing is that you are not consistent. Posts should be frequent. It can be hard to produce and push out endless amounts of content, however with the use of tools like a content calendar it is much easier. Interactions with other accounts is another way to grow your following. By connecting with other accounts that are similar to your own, you open up more opportunities for publicity and collaborations. The no. 5 reason that your following isn’t growing is because your content is to boring. Before posting, you should always ask yourself what makes the content special and where it should be posted for the best reaction. If you’re not being you, people are less likely to respond to your Instagram. The best way to showcase your true self is to not overly edit your photos and to ensure your voice is always being represented. You also shouldn’t use Instagram to over promote. Social media is a great place for marketing, but when every post is an advertisement then your audience gets bored easily. Another way to boost your Instagram following is to refine your profile. Your profile picture, bio and handle all influence a user to decide if they will follow you or not. By making sure all three of these things match your brand, it will be easier to gain followers. You should also have a set direction of what you’ll be posting and stick to that path. By identifying a target audience, you’ll be able to post content that is related to your brand and audience. The final tip to grow your Instagram following is to not buy followers. Instagram is cracking down on apps that boost follows and likes. Buying your followers or posting inappropriate material can get your account flagged. These 10 tips will help you boost your Instagram following and create a better image for your brand.

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