…uct on a website — such as a new payment mechanism — there are many different elements to consider. What does the design of the page look like? How many clicks must the customer make — and how much information do they need to type in — to get to the end? Where should that information be stored throughout the purchase journey, and after they’ve clicked ‘pay’? What language should the product be built in? What new tools on the market can be used to make it as smooth and clean and safe as possible? How much money will the whole thing cost? What kind of people are needed to build it in its entirety?