Google Tools and how to use them
Tool One: Youtube
For my YouTube one the google tools talked about a step by step process on how you would do research for a news story. The first step was to type in the topic you want to research your story on it talked about elephants and how to do a search on them. I decided to randomly pick competitive swimming, I used to compete in swimming meets in high school so I decided this could be an interesting topic to do it on. You then would filter your search topic to find your ideal footage. The filter is at the very top which I had marked a circle around in blue. By doing the filter search it helps narrow your options down more to HD, Live, 3D and many other options. The next steps would be to contact the credit owner of the videos. So you would then go to the subscribers page which is found just below the like section I circled this so that everyone can see where you would go for this. It then took me to their subscriber information it had tons of videos, playlists, community information and then the about section. I clicked on the about section and found their websites and when they joined. So I seen that they had a Facebook, Instagram and Google plus which is helpful information because if I want to further my information when searching for it for my story I can go on the other sites as well. I then went to the second section on the Youtube tool which was the creator section. With the search part of YouTube, you have to really find ways to narrow your search down and I think when you are uploading videos you have to make them unique and stand out so that you can have more viewers and potentially more subscribers as well. I think that if you are a well known news station it’s helpful to have videos uploaded to Youtube so that you can have people find out what is happening in the news. As far as finding stories relevant to what you are searching for narrowing things down like viewers and seeing that the videos came from a trusted video page can help with your information. So if you are finding things about animals you would most likely see a video from Animal Planet on there to find more about that. The same concept goes for the Algorithms part you have to try and find a way to see how many people view your videos or how many people like your videos what they like and don’t like. In the next part which was the community part the girl mentioned how you should make your videos based on how your viewers want to see you. I think this part is very important as in the field of journalism you have to practice professionalism and you should take that into your videos. You want your videos to look neat and tidy and creative so that your viewers will want to stay engaged and not watch the video for five seconds. She also mentioned to let your viewers know when your next video will be uploaded in some cases I can see news stations doing this only if they want to say that the video of the newscast will be uploaded after the show. But it is hard to know when a news story in particular will be posted especially something like breaking news because that definitely is not predictable. Another tip was to use social media I think it’s a great idea to put your social media sites on your youtube page so that people know that they exist for when you do search through your page. Money is a factor in uploading videos to youtube you can make money. In order to make money you would have to connect your youtube channel to an adsense account. I find that this is interesting that you can make money a lot of times you are paying money for ads on other platforms. I don’t know how this can be helpful for newsrooms but perhaps they could use the money towards equipment in one so in a way youtube can be a helpful source of getting your videos out there. So now there’s the analytics section which kind of goes back to the beginning when I learned how to do research on a news story you basically are looking at your own page instead of another person’s page. I think this is helpful it goes back to when we look on the News 7 Facebook page to see the statistics on who watches what and who likes what. It helps you get a further understanding on who’s viewing your videos and who’s liking them. It can help prove to you what you need to change and what should stay the same. Lastly, for the Geo search I found that it could be very helpful because if you are looking for a disaster or what had specifically happened in an event it can help you when you are working in a news room. Although if I typed in a time period and typed in a name of town you can find recent photos of random people which to me is a bit creepy. Overall, I believe that Youtube is a very useful source for journalists to use to bring their audiences in and this tutorial was helpful because it showed you a step by step process on how you can operate an account if you don’t know how to already.
Tool Two: Google Trends My second tool that I did some research on was Google Trends. I first saw the step by step process on how you would embed a graph into your news article so it could show your audience different types of data whether it is election results, number of car crashes in a year or anything else that relates to data. You would then download the chart from a CSV (Comma Separated Values) then you can start building more into it. Then there was a link that you could click on that would bring you to the tips and tricks on how to build an appealing article. One of the things talked about the background you used, another talked about graphs and how it is important to make them neat and orderly rather than looking at a puzzle. I believe that these are helpful tools to use because you want to reel your audience in with visuals but you don’t want the visuals to be too messy where they don’t fully grasp onto them. I believe that this tool would also be very helpful in a news room because it would show your audience data and you can organize it in a way that would be simple to use rather than trying to use PowerPoint or anything like that so I would say that it definitely would be helpful.
Tool Three: Google Maps
Google Maps is a common tool that I use everyday to get to where I am going for my stories for News 7. However there were some interesting ways of doing it in an easier quicker way that the youtube video showed. These were ways I never knew even existed before. You can simply go to Google.com/mymaps or go to Google drive and find the my maps app in the menu. You can even take a spreadsheet with cities on it I found this to be very interesting that you can find the cities and organize them in a simpler way. Once you take an embed the cities with the pictures of the route you can have what you need to show your audience where the world’s best bicyclers in this case are or any other statistic. I think this is a very unique way of figuring out where things are on a map it can really drag your audience in. I believe that this tool is extremely helpful not only for yourself if you are a visual learner but it also gives your audience a better understanding on what the story is about and the statistics. It almost is like adding a stand up and demonstrating what happened in the story or doing a live video and showing your audience what had happened. Google maps the app is also useful for getting to your destinations unless you have no cell service then it does you no good.
Tool Four: Google Translate
Lastly, for my fourth tool I decided to do it on Google Translate. For the most part I knew how to use Google Translate before going through the tutorials. You would simply type in the words you want to translate and then you would select the language you would translate them in. If you have the app it’s handy or if you search for it. But one thing that I learned was that you can scan a photo on your phone of a sign or menu that is in some sort of a language you don’t recognize and it will translate for you. All you have to do is highlight the word or phrase and then select the language and it will automatically translate for you. I think that Google Translate can be a simple but convenient tool to use when you are out covering stories because if you are travelling all over the world you would want to know how to say certain words or what those words mean. A lot of times journalists do often travel so this tool can be very helpful. Also with the fact that you can take and scan a sign or a menu like the way that it shows you in the video it can be very helpful.