Schema markup, also known as structured data, is the language of search engines and uses a unique semantic vocabulary. It’s the code you put on your website to help the search engines return more informative results like data highlights for users in Google SERP.

While there is no evidence that schema markup implementation has a direct effect on organic search rankings, schema markup makes your web pages appear more prominent in SERPs. In fact, it has played a crucial role in improving our click-through rates (CTR) and rankings.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. We’ve used the following markups to give our web pages a boost and for us to appear at a more prominent position in the SERP. …

Chenthil V

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store