The Artist as Technology, Part 1: Breaking The Adoption Cycle

A first look at what happens when we market musicians like tech products. (Hint: we already are.)

Drake in the music video for “Hotline Bling.”

The perils of “artist productization”

Optional reading list

The artist adoption life cycle

Innovators

Visionaries

Pragmatists

…so what?

I run Water & Music, a publication about the fine print of innovation in the music business. bit.ly/waterandmusic